Search Results for: john roderick

The public apology is dead. Long live the indignant counterattack. Thanks to Republican presidential nominee Donald Trump, public figures and corporate chieftains who find themselves on the receiving end of scrutiny by media or other actors may no longer need …

Using data to help tell a story is not new. Rumor has it that in A.D. 600 a Maya scribe asked the king: Do you have unique data we could use to illustrate that point?
Until recently, however, data was …

Is big data turning American executives into wimps? Have the barnstorming, manage-from-the-gut days of leaders like Bob Lutz and Jack Welch gone the way of the V8 engine and the incandescent light bulb? In an era when an algorithm can …

The Siren song of Big Data is hard to ignore. With the right algorithm, communicators can track every click and eye movement, every behavioral tick and anomaly, and use that to target messages with pinpoint accuracy, right? Well, sort of.

PR teams are spending less time working directly with journalists and more time ghostwriting in various media formats, from corporate blogs to whitepapers to tweets. At my agency, which has always had a very content-centric approach to PR, we now …

The age of Big Data has made everything trackable, arming the modern-day marketer with stats ranging from individual tweet engagement to real-time Like targeting on Facebook during the Super Bowl. So, where does a local radio show interview fit into …

Since the corporate restructuring of the ’80s, career consultants have advised professionals that it’s essential that you manage your own career and not leave it up to your employer. So you know what you need to do, but how?
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