Search Results for: john roderick

The public apology is dead. Long live the indignant counterattack. Thanks to Republican presidential nominee Donald Trump, public figures and corporate chieftains who find themselves on the receiving end of scrutiny by media or other actors may no longer need ...
Well before Tuesday, Nov. 8, brands knew that this was an unusual presidential election. Its surprising conclusion in the early hours of Wednesday morning confirmed that thought many times over. Obviously there are so many emotions to deal with and questions ...
The Cheese Party campaign was a collaboration between the nonprofit American Cheese Society and the global marketing and technology agency, DigitasLBi. This clever, political-style “Pro Cheese” campaign was created to raise the visibility of American artisan cheese among consumers and ...

The Week In PR

March 13th, 2017 by
Constant Vigilance:Last week we mentioned why communicators need to be monitoring employees’ social media posts 24/7 ( PRNP, March 6). This week’s word of counsel concerns something more direct. Most business days LinkedIn sends a message with the subject line, “News ...
Executive Summary: PR News’ Digital Summit Friday, Feb. 24, 2017, Hyatt Regency—Huntington Beach Resort and Spa   Influencer Marketing: Seek Out and Build Rapport With Brand Ambassadors William Karz, VP of digital marketing, Discover Los Angeles; Christina Sponselli, director of social media, ...