Why Can’t PR Pros Follow Their Own Advice? Tackling The Ketchum, Fleishman Scandals

According to "DefineThat," a snappy little service on the
Internet, public relations is "a form of communication primarily
directed toward gaining public understanding and acceptance. Public
relations usually deals with issues rather than products or
services, and is used to build goodwill with public or employees.
Examples of public relations are employee training, support of
charitable events or a news release about some positive community
participation."