More than a third of PR pros report directly to their CEOs. Here's how to make this critical relationship work.
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5 Do’s and Don’ts For a Successful Media Tour
June 29th, 2012 by Bill Miltenberg
Planning and executing a media tour requires a lot of work and action, but there's also certain things you need to steer clear of.
5 Do’s and Don’ts For a Successful Media Tour
June 29th, 2012 by Bill Miltenberg
Planning and executing a media tour requires a lot of work and action, but there's also certain things you need to steer clear of.
CNN, Fox News Blow It on Healthcare Ruling
June 28th, 2012 by Steve Goldstein
CNN, eager to get word out about the Supreme Court's ruling on Obama's healthcare act, got the story wrong—and so did everyone who retweeted CNN's coverage.
CNN, Fox News Blow It on Healthcare Ruling
June 28th, 2012 by Steve Goldstein
CNN, eager to get word out about the Supreme Court's ruling on Obama's healthcare act, got the story wrong—and so did everyone who retweeted CNN's coverage.
7 Tips to Make Your Brand a Must-Follow on Twitter
June 27th, 2012 by Danielle Aveta
Before tweeting, ask yourself, "Would I tweet this content if I didn't work for this organization?"
7 Tips to Make Your Brand a Must-Follow on Twitter
June 27th, 2012 by Danielle Aveta
Before tweeting, ask yourself, "Would I tweet this content if I didn't work for this organization?"
Aggressive pitching around the NASCAR Unites kickoff event, car wash fundraisers and a prestigious award helped raise more than $1 million for children's charities.
The Roger Clemens Verdict: Winners and Losers Unclear
June 21st, 2012 by Ashley McCown
The Rocket may have got the verdict he wanted, but just the accusation of juicing may prevent his Hall of Fame induction.
The Roger Clemens Verdict: Winners and Losers Unclear
June 21st, 2012 by Ashley McCown
The Rocket may have got the verdict he wanted, but just the accusation of juicing may prevent his Hall of Fame induction.