Search Results for: john roderick&o=recent
Dow Jones & Co.
P O Box 300, Princeton, NJ 08543
The Wind Up
To reach a significant number of business decision-makers -
particularly as captives in their cars - The Wall Street Radio
Network should be atop any PR ...
Walt Disney Co.
305 W. 34th St., 12th Flr. ,New York, NY 10001-2402
The Wind Up
ESPN, the undisputed champion of cable sports programming, has
been trying to expand its brand lately, with mixed results. After
drawing the ...
Everyone is worried that the press is going to 'get' him. It's
funny. Suddenly people in powerful jobs are so-o afraid
peccadilloes will come whooshing out of the closet. If you hired a
nanny without taxing him, or accidentally used ...
Compared to other industries, healthcare expertise is a hot commodity and PR agencies are willing to pay top dollar for strategic visionaries to launch or expand their healthcare practices.
Healthcare PR and marketing experts are commanding some of the highest ...
"Had I accepted I have little doubt that by now I'd have been
indicted, if not imprisoned, discipline not being one of my strong
suits... It was a tempting offer. But in the end, I said no, and
I've thanked ...
Kohnstamm's Magnetic PR Draws Poetic Coverage
Magnetic Poetry, the company that helps consumers fashion prose on their refrigerators and filing cabinets, credits a PR campaign with helping it become a $7 million business selling 50 products in just two years.
The Minneapolis-based ...
On the Radar Screen
Where There's Smoke, There's Fire
The Blaze Company, a California-based PR firm, made the most of its overages of over-sized matchbooks in a Fourth of July campaign promoting the company. Blaze frequently uses the fire theme ...
United Press International, the time-honored wire service that became a sleeping dog after slipping into bankruptcy in the 1980s and 1990s, previews its new image next month, based on Internet-delivered knowledge packages. The debut is part of a new business ...
What could be more exciting, sexy and scintillating than the
launch of a new vacuum cleaner brand?
It depends on how you look at it. That's the attitude execs at
mid-sized PR agency Patrice Tanaka & Company (PT&Co.)
brought to ...
Martha Stewart. John Rigas. Scott Sullivan. Although they have
not been convicted of any crimes yet, the media have swiftly turned
them into symbols of late-1990s greed run amok. And it's a fairly
safe bet that, regardless of their ...