Search Results for: john roderick&o=recent

Overheard

March 1st, 2004 by
"Had I accepted I have little doubt that by now I'd have been indicted, if not imprisoned, discipline not being one of my strong suits... It was a tempting offer. But in the end, I said no, and I've thanked ...
To influence upcoming Hepatitis C legislation, the American Liver Foundation (ALF) launched a controversial billboard campaign that helped to win a unanimous assembly vote in California and created a stir among patient advocacy groups. The campaign, developed by Glass/McClure, ...

PRMovers

January 19th, 2004 by
Ad 2 of Greater Fort Lauderdale - Valerie Milkins (ex-Starmark International) has been appointed PR Chair for Ad 2, a division of the Advertising Federation of Greater Fort Lauderdale that targets young executives working in the communications field. Milkins will direct all ...

Case Study

July 27th, 1998 by
Kohnstamm's Magnetic PR Draws Poetic Coverage Magnetic Poetry, the company that helps consumers fashion prose on their refrigerators and filing cabinets, credits a PR campaign with helping it become a $7 million business selling 50 products in just two years. The Minneapolis-based ...

Industry News

July 20th, 1998 by
On the Radar Screen Where There's Smoke, There's Fire The Blaze Company, a California-based PR firm, made the most of its overages of over-sized matchbooks in a Fourth of July campaign promoting the company. Blaze frequently uses the fire theme ...

How to Keep Your S0X on in 2004

December 22nd, 2003 by
For senior communications executives dealing with Sarbanes-Oxley, it may be time to break out the industrial-strength bottle of Tylenol. The clock has officially started to tick on the legislation, which expands the disclosure laws in financial reporting among publicly traded ...