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Media Insight: Bloomberg News

August 18th, 1997 by

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Editor’s Note: Because of its reputation and the scope of the business news it covers (overseas, emerging, initial public offerings, technology and institutional investors), it’s worth establishing a working relationship with Bloomberg …

A classic movie poster created in 1942. The Atkins Diet. John Travolta. A story in the media about a company fighting the effects of recession.
What do these seemingly unrelated items have in common? At one time, they all enjoyed the …

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10537 Santa Monica Blvd., Suite 250
Los Angeles, CA 90025

After moving the scenery around for the last several months, Movieline’s Hollywood Life is finally ready for its close-up. The monthly publication, previously called Movieline,
relaunches …

A new definition of “urban marketing” has come into play: reaching out to a new demographic transcending both geography and ethnicity, hard to define and even harder to reach
with conventional PR tools.
Hip-hop inspired, ultra-cool, sometimes disdainful of the …

For years, public relations wasn’t on the business menu at The Green Mill Restaurant chain, which specializes in Deep Dish pizza. For nearly 25 years, the $75 million company –
– with 34 restaurants throughout the Midwest — generally relied on advertising to …

‘Human Touch’ ApproachWhen the Republican National Committee hired a PR firm several weeks ago to conduct a far-reaching grassroots campaign, it reinforced one of the easily forgotten tenets of PR: public affairs is not about broad swipes – it’s about …

PR Moves

April 14th, 2003 by

EDS names John Clendening to VP, marketing and communications;
Ken Smalling takes over for Clendening as director, EDS Enterprise
Comms… Robert Sbarra to the position of Vice President, Sales and
Marketing for Manchester Technologies, Inc. He’ll report to Barry
R. …

How The Weiser Group Grabbed Center Stage for Firm
When Chicago-based Aon Consulting authored a unique study on employee attitudes, PR firm The Weiser Group seized upon the study’s innovative angles to not only only gain publicity for the study …

Media Metrics

April 7th, 2003 by

Although the media have already started to dial back on constant
coverage of the war in Iraq, the conflict continues to drive the
most coverage. No doubt, PR pros trying to pitch non-war related
stories have their work cut out …

Following is a chapter from the PR NEWS special report on the 12 Hottest (and 7 Not So Hot) Campaigns of 1997. Unfortunately for Trans World Airlines, it fell into one of the seven “not so hot.” Its handling of the aftermath of …