Search Results for: john roderick&o=recent

PR Moves

April 14th, 2003 by

EDS names John Clendening to VP, marketing and communications;
Ken Smalling takes over for Clendening as director, EDS Enterprise
Comms… Robert Sbarra to the position of Vice President, Sales and
Marketing for Manchester Technologies, Inc. He’ll report to Barry
R. …

Media Metrics

April 7th, 2003 by

Although the media have already started to dial back on constant
coverage of the war in Iraq, the conflict continues to drive the
most coverage. No doubt, PR pros trying to pitch non-war related
stories have their work cut out …

‘Human Touch’ ApproachWhen the Republican National Committee hired a PR firm several weeks ago to conduct a far-reaching grassroots campaign, it reinforced one of the easily forgotten tenets of PR: public affairs is not about broad swipes – it’s about …

How The Weiser Group Grabbed Center Stage for Firm
When Chicago-based Aon Consulting authored a unique study on employee attitudes, PR firm The Weiser Group seized upon the study’s innovative angles to not only only gain publicity for the study …

Following is a chapter from the PR NEWS special report on the 12 Hottest (and 7 Not So Hot) Campaigns of 1997. Unfortunately for Trans World Airlines, it fell into one of the seven “not so hot.” Its handling of the aftermath of …

The employee grapevine is probably one of the most powerful
communications vehicles in your company – whether it’s spreading
fact or fiction. But there are a variety of other, better tools
available to communicate with your most important constituency.
Companies …

The Measurement Tree Grows

February 24th, 2003 by

The Institute for Public Relations recently released three new
additions to the Measurement Tree series. “What You Need to Know to
Measure Investor Relations,” written by David Michaelson and John
Gilfeather, is a primer for measuring the basic concepts of …

Strategy of the Week

January 27th, 2003 by

There’s no worse time to burn a media contact than when your
organization is in crisis. We polled some of our colleagues at
sister publications to find out what companies do wrong when
dealing with the media while in crisis …

Ketchum PR’s Executive VP Robert Feldman will become president and CEO of Grey Advertising’s worldwide PR company, the GCI Group, beginning April 14. Feldman replaces Jack Bergen, who left GCI to join Westinghouse/CBS. (Ketchum, 212/546-2422) Hill and Knowlton has lured …