Search Results for: john roderick&o=recent

Dow Jones & Co. P O Box 300, Princeton, NJ 08543 609.520.4100 www.wsjradio.com The Wind Up To reach a significant number of business decision-makers - particularly as captives in their cars - The Wall Street Radio Network should be atop any PR ...

Media Insight: Cold Pizza

March 8th, 2004 by
Walt Disney Co. 305 W. 34th St., 12th Flr. ,New York, NY 10001-2402 212.609.4500 www.coldpizza.tv The Wind Up ESPN, the undisputed champion of cable sports programming, has been trying to expand its brand lately, with mixed results. After drawing the ...
Everyone is worried that the press is going to 'get' him. It's funny. Suddenly people in powerful jobs are so-o afraid peccadilloes will come whooshing out of the closet. If you hired a nanny without taxing him, or accidentally used ...

Overheard

March 1st, 2004 by
"Had I accepted I have little doubt that by now I'd have been indicted, if not imprisoned, discipline not being one of my strong suits... It was a tempting offer. But in the end, I said no, and I've thanked ...
To influence upcoming Hepatitis C legislation, the American Liver Foundation (ALF) launched a controversial billboard campaign that helped to win a unanimous assembly vote in California and created a stir among patient advocacy groups. The campaign, developed by Glass/McClure, ...

Case Study

July 27th, 1998 by
Kohnstamm's Magnetic PR Draws Poetic Coverage Magnetic Poetry, the company that helps consumers fashion prose on their refrigerators and filing cabinets, credits a PR campaign with helping it become a $7 million business selling 50 products in just two years. The Minneapolis-based ...