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THE NEWS MONITOR

March 19th, 1998 by

Hospitals: Job Re-Training Programs Allay Community’s Layoff Fears
To head off a community crisis involving potential layoffs and restructuring from a recent hospital merger in Buffalo, N.Y., CGF Health Systems is offering job-retraining programs that targets minorities.
Most of …

In this new department we dissect the compelling aspects of how an agency pitched and won new healthcare client business. Pitching a new client and getting the business requires speedy research, developing a keen eye for the client’s pressing issues …

Medication-Error Deaths Soar, Quality Image Takes Another Hit
The radical shift to outpatient care is being cited as the underlying cause of soaring medication-error deaths adding to the industry’s suffering quality image, according to a new study by the University …

Last year gave way to its fair share of analyses of PR blunders. These include the Eddie Bauer lawsuit over the arrest of an African-American customer; Isuzu’s fight with Consumer Reports over tests that revealed its sports utility vehicles roll …

Health plan disenrollment rates are hovering as high as 40% in states like New York and California (hotbeds of HMO competition) making retention marketing a top priority. More and more health plans are putting some teeth into their wellness/preventive healthcare …

The Charlotte Observer
P.O. Box 30308, Charlotte, N.C. 28230-0308;
ph: 704/358-5000
A Knight-Ridder newspaper with a circulation of over 300,000, The Charlotte Observer is targeted towards Carolinians and doesn’t run a lot of national and wire-generated news. In each issue, …

Addressing healthcare leaders at the American Hospital Association’s Annual Membership Meeting in Washington, D.C., this week, John G. King, the AHA’s new chairman identified five core areas for improving community healthcare and sustaining the public’s trust in health systems.

The International Monetary Fund’s $57 billion bailout to help repair South Korea’s flagging economy might seem like some much-needed salve, but sources say what this Asian country also needs is an image makeover, and private negotiations are underway for Burson-Marsteller to …