Search Results for: john roderick&o=recent

Even though women have historically dominated the PR industry, their salaries generally haven’t equaled what men earn. But executive recruiters say that rift is closing, and as the demand for strategic communicators grows, women may well indeed command the salaries …


December 1st, 1997 by

On the Radar Screen:
Mattel Doesn’t Deliver PR Bust During Queries About Barbie
When news about Mattel making over Barbie recently made its way to the pages of The Wall Street Journal (months before the company planned on making its …

New York

October 27th, 1997 by

1120 Avenue of the Americas, 6th Floor
New York, N.Y. 10036; Phone: 212/597-8001
Editor’s Note: Even though a large percentage of the content at mirrors what’s in the print version, the Web site also boosts its own …

Media Insight

October 20th, 1997 by

CNN Headline News
One CNN Center, P.O. Box 105366,
Atlanta, Ga. 30348; Phone: 404/827-1500
Editor’s Note: Only a small percentage, between 5 and 10 percent, of the news that makes it beyond Headline News’s cutting room floor is generated from ideas pitched by …

Media Insight

October 6th, 1997 by

Editor’s Note: We’re not exaggerating when we tell you that out of the dozens of newsrooms, broadcast centers and TV production boutiques we’ve attempted to gain entree, that this bunch (the paper has a daily ciruclation of 234,300 and a Sunday …

Media Insight:

September 15th, 1997 by

520 3rd Street, 4th Floor
San Francisco, CA 94107; Phone: 415/276-8400
Editor’s Note: Wired News (, is the hourly-updated news site from the Wired family. It is unlike its sister site,, which provides analysis-based and …

A classic movie poster created in 1942. The Atkins Diet. John Travolta. A story in the media about a company fighting the effects of recession.
What do these seemingly unrelated items have in common? At one time, they all enjoyed the …

Line Publications LLC
10537 Santa Monica Blvd., Suite 250
Los Angeles, CA 90025

After moving the scenery around for the last several months, Movieline’s Hollywood Life is finally ready for its close-up. The monthly publication, previously called Movieline,
relaunches …

A new definition of “urban marketing” has come into play: reaching out to a new demographic transcending both geography and ethnicity, hard to define and even harder to reach
with conventional PR tools.
Hip-hop inspired, ultra-cool, sometimes disdainful of the …