PR News PR Measurement Conference

SPEAKERS

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Don Bartholomew
Senior Vice President, Digital and Social Media Research, Ketchum
@donbart

Don Bartholomew is SVP, Digital and Social Media Research for Ketchum. He is a member of the Measurement Commission of the Institute for Public Relations and has counseled and completed research and measurement projects for numerous companies including BMW, Gatorade, Abbott, Dell, Remy Martin, Merck, Johnson & Johnson, Banana Boat, Forest Labs, Bayer, Boehringer Ingelheim, Eli Lilly, Medtronic, WTA, ATP, SEMATECH, Pioneer and RadioShack.

Don is a frequent speaker on public relations and social media measurement and ROI. Recent speaking engagements include BlogWorld Expo, Summit on Public Relations Research, Best Practices in Corporate Communications, BMA, PRSA, TPRA, PRSSA, Austin Software Council, The American Gas Association, The Branding Institute and the University of Texas.

Don is a former adjunct professor at the University of North Texas, teaching Mass Communications Research. He holds a B.S. in Industrial Engineering & Operations Research from Syracuse University and an MBA from the University of Dallas.

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Rohit Bhargava
Senior Vice President, Global Strategy & Planning, Ogilvy

Rohit is a founding member of the 360 Digital Influence group at Ogilvy where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of others. He is the author of the best selling book Personality Not Included, a useful guide on how to use personality to reinvent your marketing which is available in over 50 countries in 8 different languages. He has written over 900 pieces of marketing advice on his personal blog Influential Marketing and has been featured in The Wall Street Journal, BusinessWeek, NPR and other impressive places. Rohit teaches marketing at Georgetown University and is proud of his reputation as a fun and "non-obvious" keynote speaker who has presented across the world on authenticity, creativity, storytelling, social media, and why marketing is no longer like feeding a baby.

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Danielle Brigida
Manager, Social Media, National Wildlife Federation
@starfocus

Danielle Brigida works as the manager of social media for the National Wildlife Federation. She actively engages a wide range of constituents using a mixture of online tools and social networking sites. An early adopter of social media with creative, engaging campaigns, Danielle has been recognized as: 10 Green Women We Love by Greenopia; one of the 75 Environmentalists to follow by Mashable; Top 50 green people to follow on Twitter by Greenopolis; and a featured Changemaker by Change.org.

Danielle has been interviewed about her social media experience by USA Today, The Nonprofit Times, Fast Company, Washington Post, Mashable, GreenTalk Radio, Fundraising Success Magazine and Beth's Blog.

By tracking emerging trends and measuring impact, she consistently finds the most effective ways to drive traffic to NWF's campaigns.

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KC Brown
General Manager, Cision Global Analysts
@kcbrown

K.C. is general manager of Cision Global Analysts and directs the unit throughout Europe, Asia and the Americas. He came to Cision through the acquisition of Delahaye, and founded the Delahaye Index (now known as the Cision Index). K.C. holds degrees from Brigham Young University, the University of North Carolina and The Wharton School of the University of Pennsylvania.

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Johna Burke
Senior Vice President, BurrellesLuce
@gojohnab

During a career spanning almost 20 years, Johna Burke has worked both as a public relations practitioner and a provider of services that are vital to the work of communication professionals. For 11 years starting in 1989, she worked for U-Haul International, ultimately becoming head of public and investor relations. Johna joined BurrellesLuce in 2000 and serves as a vice president of the media monitoring and measurement firm. Johna is a highly rated speaker who is often invited to talk about best practices in public relations, and her commentaries on the subject have appeared in PR print and Web outlets. She is chair of the Southern Region of the International Association of Business Communicators (IABC).

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Rachel Caggiano
VP/Executive Producer, Interactive Group, Ogilvy PR

At Ogilvy PR, Rachel Caggiano helps implement strategic online initiatives to support PR efforts. She is responsible for the day-to-day oversight and management of the 360° Digital Influence group's production, client and budget management. Prior to joining Ogilvy, Rachel headed the client services team at Mindshare Interactive Campaigns, an interactive and strategic communications firm specializing in the public affairs arena. At Mindshare, Rachel managed a team of 30 strategists, account leads and project managers who helped create award-winning online campaigns and Web sites for clients such as the Ad Council, Anheuser Busch, the Alliance of Automobile Manufacturers, Hewlett-Packard, the Human Rights Campaign, the Kaiser Family Foundation, the Motion Picture Association of America and UNICEF, among others. Previously, Rachel was an editor for FreedomChannel.com, a political junkie Web site started in 1999

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Jonathan Collegio
Director of Communications, American Crossroads
@Superfluouschap

Award-winning public affairs and communications executive, political party spokesman, public speaker and political commentator, Jonathan Collegio is president and CEO of Collegio Public Affairs, a full service public affairs and strategic communications firm in Washington, D.C.

Jonathan also serves as director of communications for American Crossroads, one of the largest and most influential center-right advocacy organizations in America, which rose to prominence by raising more than $70 million for its advocacy efforts during the 2010 election cycle. Jonathan built the group’s communications department and continues to serve as its chief spokesperson and media strategist, and is consistently one of Washington’s most quoted political spokespeople.

Previously, Jonathan served the National Association of Broadcasters (NAB), where he won the 2009 PR News Public Affairs Executive of the Year award for running the broadcast television industry’s $1.2 billion digital television (DTV) transition public affairs campaign. Jonathan was dubbed by Politico “the Karl Rove of digital television,” and NAB president and former U.S. Sen. Gordon Smith calls Jonathan “one of the toughest, smartest and most creative strategists in Washington.”

Jonathan previously served as press secretary for the National Republican Congressional Committee (NRCC) and deputy chief of staff for Congressman Patrick McHenry, a member of the U.S. House Financial Services Committee.

 

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Andrea Grover
Director, Stakeholder Outreach, Spectra Energy
@SpectraEnergy

Andrea Grover is director of stakeholder outreach for Spectra Energy Corp. In that role she directs public and community outreach related to the company’s U.S. natural gas projects, as well as engaging communities to ensure confidence in safety and reliability where Spectra Energy operates. Prior to joining the external affairs group in 2008, Andrea served as manager of Right of Way at Spectra Energy. In this role she negotiated land and construction agreements with community members throughout the southeastern U.S. where Spectra Energy was constructing new pipelines.

Having served in the natural gas industry since 1998, Andrea has provided counsel to a number of industry and regulatory groups on issues of public involvement, safety and pipeline siting. She has been instrumental in promoting dialogue between industry and emergency responders, raising the bar within the industry regarding public outreach during pipeline projects and educating communities about the importance of natural gas to our economy.

Andrea earned a B.S. degree from Montana State University. She is a member of the Interstate Natural Gas Association of America Foundation, Women in Energy, the International Association of Public Participation, Common Ground Alliance, the National Association of Professional Women, Junior Achievement and Dress for Success.

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Laura Howe
Vice President, Public Relations
American National Red Cross
@infobabe

Laura Howe is responsible for planning and executing the public affairs and overall corporate media strategies for the Red Cross. In that role she serves as one of the primary Red Cross spokespeople and oversees day-to-day corporate media relations and crisis communications efforts. In addition, she manages specialized communication teams for Disaster Services, International Services, Biomedical Services, Services to Armed Forces and Chapter Operations. Laura also manages the team responsible for all Red Cross social media efforts and has been a champion within the organization for the use of social media as means to get information to disaster victims.

Prior to coming to Red Cross National Headquarters, Laura worked as the communication and government relations officer for the Southeast Service Area, assisting more than 100 local Red Cross chapters with their media training, capacity building and communications efforts. An experienced disaster communicator, Laura led the Southeast Service Area Public Affairs response during the 2004 and 2005 hurricane seasons.

 

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Angela C. Jeffrey
Founder, Angela Jeffrey & Associates (MeasurementMatch.com)
Member, IPR Commission on PR Measurement & Evaluation
@ajeffrey1

Infusing clients, management and colleagues with excitement about successful PR campaigns dominated 20 years of Angela’s career with JCPenney, national agencies and her full-service PR firm, Jeffrey Communications. PRSA Silver Anvils and IABC Gold Quills, plus a bevy of regional awards, were some of her career highlights.

Angela entered the PR measurement world when she couldn't find a low-cost solution for media analysis. To solve the problem, she created a second venture to build PRtrak, the first PR analysis tool for print, broadcast and Internet coverage. The venture succeeded and was subsequently acquired, first by SDI, Inc. and then by VMS. Through it all, Angela became a recognized evangelist, thought leader, writer and speaker for PR measurement and evaluation nationwide.

Since the VMS bankruptcy, Angela has been working with clients for Angela Jeffrey & Associates, the home of MeasurementMatch.com. The firm matches clients with measurement providers, and also gives full-service PR measurement consultation.

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Jason Jue
Chief Marketing Officer, Vocus Inc.
@Vocus

Jason Jue joined Vocus as chief marketing officer in 2011 and is responsible for the development and execution of Vocus' marketing strategy.

As a 14-year veteran of technology marketing, Jason has extensive experience in marketing including product positioning, marketing communications, and customer, direct and digital marketing.

Prior to joining Vocus, Jason was VP of marketing at Rackspace Hosting. He also held several executive positions at Dell in the U.S. and Asia, mostly focused on increasing Dell's share among small and medium businesses. Jason began his career at Bain & Co. after receiving a B.A. in Economics from Harvard College.

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Sonia LaFountain
Chief Operating Officer, CARMA International
@CARMA_Sonia

Sonia joined CARMA in 2007, with major responsibility for the launch of CARMA NewsAccess, an automated Web-based media measurement tool developed and released by CARMA International in 2008.  Sonia currently manages CARMA’s Washington, D.C., headquarter office and leads major media analysis accounts in the pharmaceutical, energy, consumer products, financial, technology and media industries. Sonia holds an Executive MBA from Tulane University A.B. Freeman School of Business and an M.A. in International Policy and Foreign Language Studies from Monterey Institute of International Studies. Before joining CARMA, Sonia spent more than 10 years with LexisNexis and other Reed Elsevier companies where she gained expertise in the software, information, and search industry. This included her most recent role at LexisNexis as senior strategic alliance manager for News & Business. She is a member of PRSA, OnLine News Association and the Software and the Information Industry Association.

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Martin Murtland
Vice President and Managing Director
Factiva Communicator, Dow Jones

Martin Murtland is responsible for the strategic development and overall commercial responsibility for products and services for public relations and corporate communications professionals. These products address key communication functions including media monitoring, media contact management, research and media analysis.

Previously, Martin was director of publisher relations at Factiva, before it was acquired by Dow Jones, where he was responsible for the company's content licensing activities throughout the Americas. And before that, he was manager of business planning where he developed the company's strategic business plans for new and existing business ventures.

Before joining Factiva, Martin held marketing roles at Reuters, including manager of international marketing and UKI marketing manager. He was also a product manager for Standard & Poor's marketing online analysis of the foreign exchange, bond and equity markets in Europe, the Middle East and Africa.

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Katie Paine
CEO and Founder
KDPaine & Partners
@KDPaine

Katie Delahaye Paine is the CEO and founder of KDPaine & Partners LLC, a communications research consultancy that provides custom research to measure the effectiveness of social media and traditional public relations. She is the author of Measuring Public Relationships, The Data-Driven Communicator’s Guide to Measuring Success. Her second book, Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships, was published in March 2011 by Wiley.

Katie also writes a blog (KDPaine’s PR Measurement Blog) and newsletter (The Measurement Standard) dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles and asked hundreds of questions in order to help her clients better understand their relationships with their constituencies.

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Larry Parnell
Associate Professor of Strategic PR, Graduate School of Political Management, George Washington University
@GWPRMasters

Larry is an associate professor and director of the George Washington University Master's in Strategic PR program in Washington, D.C. GWU, through the Graduate School of Political Management (GSPM), offers both an on-campus and online Master's degree with more than 125 students currently enrolled. The program graduated it first cohort of students in May 2009 and has grown to a position of academic leadership since it launched in 2007.

Previously, over a 35-year career in both the private and public sectors, Larry has held senior communications positions in consulting, on the client side and in politics. He was most recently VP and group leader of the Corporate Communications practice at Hill + Knowlton Canada. He came to H+K from Barrick Gold Corporation (Toronto) where he was SVP, corporate relations, with responsibility for corporate, financial and internal communications. In New York, he served for four years as director of global public relations at Ernst & Young LLP. While at E&Y he was named PR Professional of the Year (2003) by PR Week. In December 2009, he was named to the PR News Hall of Fame.

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Ric Pratte
Director
Meltwater Buzz

Ric is focused on helping businesses capitalize on new media to reach and connect with their customers and market. As a pioneer in Social CRM, Ric has shaped the development of how businesses can understand social relationships and conversations and effectively utilize that knowledge. As Co-founder and President of JitterJam, Ric drove the development of a unique and compelling Social CRM (SCRM) system that is being used by brands and agencies worldwide. JitterJam was acquired by Meltwater Group in 2011, where Ric is now Director of the Meltwater Buzz business unit.

Prior to JitterJam, Ric co-founded, Campagne Associates, developed Customer Relationship Management (CRM) solutions to help non-profit organizations increase their fund raising activities. Over 3,000 nonprofits throughout North America used Campagne Associates software and services. In 2006, Campagne was purchased by Blackbaud, Inc., a publicly-traded company based in Charleston, SC.

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Priya Ramesh
Director, Social Media Strategy, CRT/tanaka
@newpr

Priya Ramesh oversees social media integration for CRT/tanaka, an award-winning marketing and public relations agency helping clients in the B2B, B2C, healthcare and nonprofit space embrace new media. Her work in social media integration has received several awards in Online Reputation Management (IABC Gold Quill, Society for New Communication Research), Best Integrated Marketing Campaign (AMA-DC) and Viral Video Campaign (Northern Virginia Technology Council).

Priya is a sought-after speaker in social media trends and has done several workshops and presentations at industry leading events like PRSA Travel & Tourism, Innovator's Studio, Virginia Municipal League Annual Conference (government communicators) and the PRSA International Conference. She is @newpr on Twitter and blogs about social media trends at the Buzz Bin, recently ranked in the Top 25 PR blogs by PRWeb and syndicated by Social Media Today, a leading voice in all things new media. Priya is a firm believer that Facebook will continue to be a game changer for brand marketing in the next few years whether we like it or not.

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Margot Sinclair Savell
Senior Vice President, Measurement, Research + Data Insights
Hill + Knowlton Strategies
@margotsavell

Margot Sinclair Savell is the senior vice president of measurement at Research + Data Insights, a Hill + Knowlton Strategies company, which provides high-end data analytics for businesses to improve decision-making, fuel strategy, mitigate risks and streamline communications. Margot is also a member of the Board of Advisors for VinTank, recognized by Mashable as one of the first vertically focused social listening platforms for the wine industry. Margot's career has encompassed digital strategy and measurement, traditional and social media, search analysis, content analysis and creation, journalism, public relations and marketing. A former national journalist in Canada and manager of several TV News websites in the U.S., her reports appeared on CBS-TV, ABC Radio, AP Radio CBC-TV and Radio, The New York Times, Financial Post, L.A. Times, The Globe and Mail and The Associated Press.

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Mark Weiner
CEO, PRIME Research - Americas
@USPrimeResearch

Mark Weiner is the CEO of PRIME Research in the Americas. PRIME is one of the world’s largest public relations and corporate communications research and consulting providers, employing more than 500 analysts and consultants in Western Europe, North and South America, Eastern Europe and Asia. Since 1993, Mark has devoted his career to counseling many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.   

He is the author of Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication, published by John Wiley & Sons and has contributed chapters to three other texts as well as dozens of white-papers, features and articles.

Mark is a visiting professor for The Executive Education Programs, S.I. Newhouse School of Public Communications at Syracuse University and has guest-lectured at many of the world’s leading public relations conferences and professional development programs in the USA, Canada, Australia, Brazil, The Czech Republic, Slovenia, Ukraine and the U.K. He is a regular contributor to leading communication and public relations professional media and sits on the editorial advisory boards of PR News and The Strategist. Mark is a frequent speaker on the topics of measuring the return on investment of public relations, corporate reputation and integrated marketing communication.

Mark is a member of The Public Relations Society of America for which he contributed to the PRSA’s “Business Case for Public Relations” initiative; The Institute for Public Relations, for which he served as a trustee and the 2004 Chair of the Measurement Commission; and the IABC. Mark is the former SVP-global research director for Ketchum and the CEO of Delahaye. He is a graduate of the University of Maryland.

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Evan Welsh
Global Media Relations, SAP AG
@evwelsh

Evan Welsh is director of global media relations at SAP and has more than 15 years of experience positioning multinational companies as well as not-for-profit institutions in the U.S. and Europe. Evan recently spent two and a half years working in Walldorf, Germany, at SAP’s global headquarters. His primary areas of focus include telling SAP’s story to leading media from around the world. As part of the ever-evolving media landscape, Evan has been focusing more and more on social media. Prior to joining SAP, Evan was director of public relations and communications for The Franklin Institute Science Museum in Philadelphia, Pa. He has also taught English and writing courses at Arcadia University in Glenside, Pa.

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Dorothy York
President, NAPS

Dorothy York is President of North American Precis Syndicate, Inc. She has been with the company, helping to achieve excellent results for clients, for over 25 years. The company serves most Fortune 500 companies, the top 20 PR firms, over 100 associations and many government agencies. NAPS guarantees complete satisfaction with each release. The company is based in New York with offices in Chicago, Los Angeles, San Francisco and Washington.

 

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