Walt Disney Co.
305 W. 34th St., 12th Flr. ,New York, NY 10001-2402
The Wind Up
ESPN, the undisputed champion of cable sports programming, has
been trying to expand its brand lately, with mixed results. After
drawing the …
Walt Disney Co.
Everyone is worried that the press is going to ‘get’ him. It’s
funny. Suddenly people in powerful jobs are so-o afraid
peccadilloes will come whooshing out of the closet. If you hired a
nanny without taxing him, or accidentally used …
“Had I accepted I have little doubt that by now I’d have been
indicted, if not imprisoned, discipline not being one of my strong
suits… It was a tempting offer. But in the end, I said no, and
I’ve thanked …
What could be more exciting, sexy and scintillating than the
launch of a new vacuum cleaner brand?
It depends on how you look at it. That’s the attitude execs at
mid-sized PR agency Patrice Tanaka & Company (PT&Co.)
brought to …
Once a sleeping dog when it came to acquisitions, PR giant Fleishman-Hillard has awakened.
For the first time in its 52-year history and with an undisclosed cash infusion from parent company Omnicom, FH CEO John Graham tells PR NEWS that …
Martha Stewart. John Rigas. Scott Sullivan. Although they have
not been convicted of any crimes yet, the media have swiftly turned
them into symbols of late-1990s greed run amok. And it’s a fairly
safe bet that, regardless of their …
Ad 2 of Greater Fort Lauderdale – Valerie Milkins (ex-Starmark
International) has been appointed PR Chair for Ad 2, a division of
the Advertising Federation of Greater Fort Lauderdale that targets
young executives working in the communications field. Milkins will
direct all …
To influence upcoming Hepatitis C legislation, the American Liver Foundation (ALF) launched a controversial billboard campaign that helped to win a unanimous assembly vote in California and created a stir among patient advocacy groups.
The campaign, developed by Glass/McClure, …
Compared to other industries, healthcare expertise is a hot commodity and PR agencies are willing to pay top dollar for strategic visionaries to launch or expand their healthcare practices.
Healthcare PR and marketing experts are commanding some of the highest …
Kohnstamm’s Magnetic PR Draws Poetic Coverage
Magnetic Poetry, the company that helps consumers fashion prose on their refrigerators and filing cabinets, credits a PR campaign with helping it become a $7 million business selling 50 products in just two years.
The Minneapolis-based …