Search Results for: john roderick&o=recent

Brits jumped for joy last week after London was awarded the 2012 Olympic Summer Games following an agonizing selection process. (Editor's Note: The celebrations were marred the very next day after terrorists exploded four bombs on London's subway and bus systems, ...
Avoid Spamming Journalists with Canned Story Ideas The Web may have changed the speed of communication and the way consumers digest information, but it hasn't homogenized the media landscape, particularly where online healthcare news is concerned. Some online reporters, for ...

Media Strategy

May 15th, 2000 by
Reality Bites. The average national television soundbite lasts 7.2 seconds. (The average soundbite in Washington, D.C., land of the political windbags, is 15-20 seconds, but that's another story.) Want to get your corporate message on camera? Give producers the nuggets ...

Media Moves

April 13th, 2000 by
The information in Media Moves is provided by the health research department of Press Access, which provides contact informaton for more than 1,000 journalists at more than 1,000 consumer and business publications. Industry Recognition Business & Health won a Jesse H. Neal National ...
As we searched for the ideal candidates for our first annual PR NEWS 15 to Watch Stars of PR honors, our favorite nomination was for "One bright young starlette - tall, brunette, attractive... Unfortunately I don't remember her name." That's not ...
Does familiarity breed favorability or contempt? New research by John Gilfeather, vice chairman at Roper Public Affairs, NOP World; and Tina Carroll, Ph.D. candidate at the University of Miami, comes to a strong conclusion: Corporate management that under-invests in ...
PR professionals sometimes go to great lengths to impress the media. And don't think reporters don't appreciate a good wooing. From gifts to junkets to love offerings, journalists remember the companies and PR counselors who take care of them. But ...
Judith Phair, president of the Public Relations Society of America (PRSA), testified on Capitol Hill last week that the PRSA would support a temporary amendment requiring disclosure of government video news releases (VNRs) but oppose frame-by-frame identification sought by Senators ...