Search Results for: john roderick&o=recent

Case Study

July 27th, 1998 by

Kohnstamm’s Magnetic PR Draws Poetic Coverage
Magnetic Poetry, the company that helps consumers fashion prose on their refrigerators and filing cabinets, credits a PR campaign with helping it become a $7 million business selling 50 products in just two years.
The Minneapolis-based …

Industry News

July 20th, 1998 by

On the Radar Screen
Where There’s Smoke, There’s Fire
The Blaze Company, a California-based PR firm, made the most of its overages of over-sized matchbooks in a Fourth of July campaign promoting the company. Blaze frequently uses the fire theme …

How to Keep Your S0X on in 2004

December 22nd, 2003 by

For senior communications executives dealing with Sarbanes-Oxley, it may be time to break out the industrial-strength bottle of Tylenol. The clock has officially started to
tick on the legislation, which expands the disclosure laws in financial reporting among publicly traded …

Good PR

November 10th, 2003 by

Hip-hop/fashion mogul Sean “P. Diddy” Combs shows he’s got a good ear for PR in response the now-dismissed allegations that one of his clothing manufacturers runs a sweatshop.
Earlier this month the National Labor Committee (NLC) released a report …

Media Insight: Fast Company

October 20th, 2003 by

Gruner + Jahr USA
375 Lexington Ave. 8th Flr.
New York, NY 10017

The Wind Up
Nearly 10 years ago, when the founders of Fast Company were starting to assemble their editorial staff, they called John Byrne, a senior writer …


April 2nd, 1998 by

601 E. Street, NW
Washington, D.C. 20049; Phone: 202/434-6880
Editor’s Note: You would think that when it comes to the American Association of Retired Persons’ 22-million-plus-circulation magazine, Modern Maturity, that it’s not hard to make inroads because of the vast amount …