Search Results for: john roderick&o=recent

Case Study

July 27th, 1998 by

Kohnstamm’s Magnetic PR Draws Poetic Coverage
Magnetic Poetry, the company that helps consumers fashion prose on their refrigerators and filing cabinets, credits a PR campaign with helping it become a $7 million business selling 50 products in just two years.
The Minneapolis-based …

Industry News

July 20th, 1998 by

On the Radar Screen
Where There’s Smoke, There’s Fire
The Blaze Company, a California-based PR firm, made the most of its overages of over-sized matchbooks in a Fourth of July campaign promoting the company. Blaze frequently uses the fire theme …

How to Keep Your S0X on in 2004

December 22nd, 2003 by

For senior communications executives dealing with Sarbanes-Oxley, it may be time to break out the industrial-strength bottle of Tylenol. The clock has officially started to
tick on the legislation, which expands the disclosure laws in financial reporting among publicly traded …

Good PR

November 10th, 2003 by

Hip-hop/fashion mogul Sean “P. Diddy” Combs shows he’s got a good ear for PR in response the now-dismissed allegations that one of his clothing manufacturers runs a sweatshop.
Earlier this month the National Labor Committee (NLC) released a report …

Media Insight: Fast Company

October 20th, 2003 by

Gruner + Jahr USA
375 Lexington Ave. 8th Flr.
New York, NY 10017
212.389.5444
http://www.fastcompany.com

The Wind Up
Nearly 10 years ago, when the founders of Fast Company were starting to assemble their editorial staff, they called John Byrne, a senior writer …

MODERN MATURITY

April 2nd, 1998 by

601 E. Street, NW
Washington, D.C. 20049; Phone: 202/434-6880
Editor’s Note: You would think that when it comes to the American Association of Retired Persons’ 22-million-plus-circulation magazine, Modern Maturity, that it’s not hard to make inroads because of the vast amount …