Search Results for: john roderick&o=recent

Rule number one for communicators targeting the kids' market: the young 'uns don't care how big and powerful your company is. This was the hard lesson learned by Totes Isotoner Corp. when it made its first foray into toyland with ...
Trust is an intangible but powerful determinant of organizations' effectiveness, productivity and potential to offer fulfilling, enjoyable careers. Unfortunately, trust between coworkers - and between individuals, departments and the company as a whole - is not always there. One key ...

Language Lessons for Cyber PR

October 25th, 1999 by
Two weeks ago, the stork dropped its sixth billionth baby onto the earth - in Sarajevo. It's a big world out there, but Web marketers are realizing that if they want to reach that baby, they'd better start brushing up ...

Editorial Calendar Alerts

October 4th, 1999 by
Your Guide To Upcoming Special Issues & Features ALBERTA LOGGING NEWS Editorial: Manufactured Forest Products. The first issue for the new year will cover world markets for forest products. New plants to be used and issues revolving around location or relocation ...

PR Movers

November 24th, 2004 by
APCO Worldwide - Roger Lowe (ex-Columbus Dispatch/Porter Novelli), a veteran journalist who spent 21 years as a bureau chief and reporter for Ohio newspapers, joins the firm's Public Affairs practice in a senior role; Mike Tuffin, who has worked on ...

CaseStudy

August 19th, 1999 by
Annual Report Achieves Multiple Goals for AIDS Task Force Last year, with donor support of only $800,000, the NO/AIDS Task Force in New Orleans was faced with a tough choice: Either pursue advertising dollars to offset the cost of producing ...

Media Moves

August 19th, 1999 by
The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at http://www.mediamap.com or call 888/624-1620 for more information. Arrivals GRAY SHEET David ...
Anyone who understands the power of grassroots PR knows how quickly poor customer service can corrode corporate reputation. By mishandling service concerns, companies throw away business from existing customers and from anyone those customers talk to. For example, customer satisfaction ...

PR Movers

October 27th, 2004 by
CCG Investor Relations -- Crocker Coulson was recently promoted to President of the Los Angeles-based investor relations/strategic communications firm; William Coffin will continue to serve as Chairman-CEO. Coulson, who joined CCG in 1999 as an Account Associate, was previously a ...
Are Healthcare Campaigns Overlooking Them? Women are by far the undisputed healthcare decision-makers for American households. That explains why most campaigns focus on this market. But it begs the question: Are men being overlooked? While it's important to have solid ...