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To influence upcoming Hepatitis C legislation, the American Liver Foundation (ALF) launched a controversial billboard campaign that helped to win a unanimous assembly vote in California and created a stir among patient advocacy groups.
The campaign, developed by Glass/McClure, …


January 19th, 2004 by

Ad 2 of Greater Fort Lauderdale – Valerie Milkins (ex-Starmark
International) has been appointed PR Chair for Ad 2, a division of
the Advertising Federation of Greater Fort Lauderdale that targets
young executives working in the communications field. Milkins will
direct all …

Case Study

July 27th, 1998 by

Kohnstamm’s Magnetic PR Draws Poetic Coverage
Magnetic Poetry, the company that helps consumers fashion prose on their refrigerators and filing cabinets, credits a PR campaign with helping it become a $7 million business selling 50 products in just two years.
The Minneapolis-based …

Industry News

July 20th, 1998 by

On the Radar Screen
Where There’s Smoke, There’s Fire
The Blaze Company, a California-based PR firm, made the most of its overages of over-sized matchbooks in a Fourth of July campaign promoting the company. Blaze frequently uses the fire theme …

How to Keep Your S0X on in 2004

December 22nd, 2003 by

For senior communications executives dealing with Sarbanes-Oxley, it may be time to break out the industrial-strength bottle of Tylenol. The clock has officially started to
tick on the legislation, which expands the disclosure laws in financial reporting among publicly traded …

Good PR

November 10th, 2003 by

Hip-hop/fashion mogul Sean “P. Diddy” Combs shows he’s got a good ear for PR in response the now-dismissed allegations that one of his clothing manufacturers runs a sweatshop.
Earlier this month the National Labor Committee (NLC) released a report …