Search Results for: john roderick&o=recent

In recent years, the business climate has become seemingly more and more challenging with every passing day, and that couldn’t have been more true in 2008, when a sharp economic downturn challenged organizations’ abilities to protect their own interests, let ...

Community Relations

February 23rd, 2009 by
Winner: MassMedia Corporate Communications Campaign: McDonald Carano Wilson LLP Supports Fernley Flood Relief When 1,500 people in Fernley, Nevada, were evacuated after the Truckee River Canal was breached, causing massive flooding that damaged more than 800 homes, the law firm of McDonald ...

Litigation Communications

February 23rd, 2009 by
Winner: FD Campaign: 290% Greater Than Expected: A Campaign to Maximize Returns to Enron's Creditors Enron executives may have been responsible for engineering one of the largest acts of corporate fraud in U.S. history but, six years after its 2001 fall ...
With its "Why Music?" campaign, MENC: The National Association for Music Education set for itself a high bar. The campaign's dual goals seem reasonable enough: To promote public awareness of the importance of music education, and to publicize the five-year-old ...

Sustaining the Momentum

February 17th, 2009 by
For an 18-month project like the Jamestown 2007/America's 400th Anniversary, which encompassed much detail and preplanning, it was necessary for the team players to come up with fresh tactics and unique messaging that would attract national and international attention. To ...
This time last year, as the U.S. economy rapidly approached the symbolic cliff's edge from which it would fall, the public relations industry seemed to be standing strong. A 2008 survey of PR agencies conducted by StevensGouldPincus revealed good fortune ...
Veterans of corporate litigation say that PR pros must maintain a dialog with the press during lawsuits. But how do you manage that when the judge has issued a gag order, you're dealing with aggressive "no comment" attorney attitudes, or ...
Does this sound familiar? You go online to search for a simple piece of information on a company's Web site -- a telephone number for a particular department, say, media relations, or a street address for the home office -- ...
The tide has turned. Concerns for the environment that once were considered controversial have now become mainstream. The commitment by The Weather Channel to work at all levels to further the green movement has its roots in the stand that ...