Search Results for: john roderick&o=recent

CHALLENGE: Encourage the PR industry to learn and profit from the tactics practiced by guerrilla marketing agencies. In terms of learning, it may depend solely on the individual considering the challenge. For some PR professionals, guerrilla marketing is all about ...
When planning a media event that involves a government dignitary, such as a diplomat, it’s important to adhere to the following best practice, says John Deveney, founder of Deveney Communication: • Make security a top priority: When dealing with top ...

Research-Driven ROI

March 30th, 2009 by
When working on a multitiered media relations campaign, such as the “Femme, Femme, Femme” exhibit at the New Orleans Museum of Art, it’s important to cover all bases, says John Deveney, founder of Deveney Communication (agency partner on the ...
When planning a media event that involves a government dignitary, such as a diplomat, it’s important to adhere to the following best practice, says John Deveney, founder of Deveney Communication: •    Make security a top priority: When dealing with top ...
With its "Why Music?" campaign, MENC: The National Association for Music Education set for itself a high bar. The campaign's dual goals seem reasonable enough: To promote public awareness of the importance of music education, and to publicize the five-year-old ...
In recent years, the business climate has become seemingly more and more challenging with every passing day, and that couldn’t have been more true in 2008, when a sharp economic downturn challenged organizations’ abilities to protect their own interests, let ...

Community Relations

February 23rd, 2009 by
Winner: MassMedia Corporate Communications Campaign: McDonald Carano Wilson LLP Supports Fernley Flood Relief When 1,500 people in Fernley, Nevada, were evacuated after the Truckee River Canal was breached, causing massive flooding that damaged more than 800 homes, the law firm of McDonald ...

Litigation Communications

February 23rd, 2009 by
Winner: FD Campaign: 290% Greater Than Expected: A Campaign to Maximize Returns to Enron's Creditors Enron executives may have been responsible for engineering one of the largest acts of corporate fraud in U.S. history but, six years after its 2001 fall ...
Veterans of corporate litigation say that PR pros must maintain a dialog with the press during lawsuits. But how do you manage that when the judge has issued a gag order, you're dealing with aggressive "no comment" attorney attitudes, or ...