Search Results for: Michael Smart
1 Messaging PR Roundup: World Press Freedom Day, Mother's Day Opt Out, Comms Not Prepped for Election In this week's PR Roundup we learn about supporting journalists, inclusive communications regarding Mother's Day, and if communicators…
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In this week's PR Roundup we learn about supporting journalists, inclusive communications regarding Mother's Day, and if communicators are already prepping messaging strategies for the 2024 election.
While many in PR see AI as the answer to navigating crisis, recent findings from Harvard Business School show that AI is good at tasks like automating, creating insights and aiding creativity, but falls short in judgment and adjusting to ever-changing human context and interactions.
This week’s PR Roundup looks at the impact of POTUS signing a federal TikTok bill into law, Propel’s Q1 Media Barometer findings and HARO relaunching as HERO.
How Brands Win: Influencers Are Out. Advocates Are In. Remember, followers can be bought. And while influencers have status and reach, an advocate has cultivated an engaged community. READ FULL STORY Mastercard Chief Marketing and…
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Remember, followers can be bought. And while influencers have status and reach, an advocate has cultivated an engaged community.
This week’s PR Roundup explores how not to interview Caitlin Clark, The Plank Center's North American Communication Monitor results, and how NPR can regain public trust after a rollercoaster week.
Attention CCOs: Here are 5 Smart Steps to Promoting Your AI Product There’s been an explosion of AI tools in the market, making it harder for new solutions to break from the pack and get…
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There’s been an explosion of AI tools in the market, making it harder for new solutions to break from the pack and get meaningful attention. So in this environment, it’s not as simple as having great technology. You need to build an ecosystem of content and earned media around your product to boost awareness. Our author offers up five steps to get your AI offering noticed.
When something of this magnitude (an eclipse) comes along, it can be a gift for businesses looking to capitalize on and create an experiential event that provides a memorable experience for target audiences.
