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Attention CCOs: Here are 5 Smart Steps to Promoting Your AI Product
There’s been an explosion of AI tools in the market, making it harder for new solutions to break from the pack and get meaningful attention. Our author offers up five steps to get your AI offering noticed.  READ FULL STORY

PR Roundup: Earth Day Behaviors, PRSA Tackles Misinformation, Dove Says No to AI Ads
Last week’s PR Roundup featured new Earth Day research in regards to remote work and corporate perceptions, the launch of PRSA’s Tackling Misinformation guidebook, and Dove’s pledge against AI advertising. READ FULL STORY

IPR Conference Showcases Data to Improve Communication Strategies
Many of this year’s IPR sessions discussed timely concerns for 2024 including public affairs, trust in business and government, owning your narrative in an election year and the role of communicators in the election process. READ FULL STORY
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