Roundtable: As Summer Fades, Focus Turns to Fall — and ’05

Eddie Cochran was wrong. There is a cure for the summertime blues. In the case of senior PR executives it's landing bigger budgets that can serve as launching pads for the fall
and early '05. In order to do that, however, PR pros have to know where the balls are bouncing in terms of the economy, the international scene and which industries are hot (and
not). But in a universe as fluid as ours is these days, that's not easy. So, PR NEWS asked three veteran PR executives (from both the corporate and agency sides) to provide some
insight on what lies ahead for the industry.