Research

Retailers Proven Kings of Customer Service

April 4th, 2011 by

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U.S. consumers rate retailers as the greatest customer service providers among 143 large companies, while healthcare providers rank last. 

Quick Study: Public on Nuke Fence; Retailers Customer-Savvy; Managers Lack Training; Social Ads Low Traffic Drivers

April 4th, 2011 by

â–¶ U.S. Divided on Nuclear: Three weeks after a massive earthquake and tsunami crippled four nuclear reactors in Japan, Americans are displaying only a slight shift in their opinions on nuclear power, says a new… Continued

Charting the Industry: How Communicators Value Facebook

April 4th, 2011 by

What does a Facebook fan mean to an organization? A new study that delves into fans and brands finds that gaining insight and customer loyalty are two major benefits for communicators. ROI, however, is another story.

Despite Multitasking, Consumers Still Drawn in by TV

March 28th, 2011 by

While TV viewing habits have been greatly influenced by simultaneous online and mobile engagement, the majority of Americans’ purchasing decisions are still influenced by TV ads.

Know Your Letters: Spelling Variations Matter in Branding 

March 28th, 2011 by

Americans’ perception of brands are shaped by spelling variants within company names. The tailoring of words can change whether a company is viewed as innovative or capable.

Quick Study: Want Your Brand to Pop? Know Your Letters; Consumers Multitask While Watching TV; Green Public Certifiable

March 28th, 2011 by

A recent study of how brand names "click" with consumers finds that words with double letters really resonate. Way to go, Larry and Sergey.

B2B Companies Play the Field in Sports Arena for Branding Opportunities

March 28th, 2011 by

Taking a cue from consumer brands, more B2B organizations are entering into sports sponsorships. Here’s the strategies behind this alignment from the communications leaders of three companies.

Tapping Human Emotions for PR: ‘I Laughed! I Cried! I Bought!’

March 28th, 2011 by

Thanks to a crowded marketplace, corporate messages can’t be just about performance and features. The trend toward leveraging emotions and, yes, customer irrationality, is growing.

Certifiably Consumable: Buyers Respond Best to Official Seals 

March 28th, 2011 by

Consumers are more likely to purchase products that feature third party certifications than products with vague claims or environmental imagery.

Online Video Viewership Continues to Grow Dramatically in U.S.

March 21st, 2011 by

Americans’ online video usage and time spent watching videos are both up compared to last year, showing that viewers are watching more videos and for longer periods.