Social media platform provider GaggleAmp tracked 1.9 million tweets and discovered that, among six types of tweets, a person-mentioned element is by far the greatest driver of retweets.
Quick Study: Americans Skeptical of Brands’ Association With Causes—Cite Disconnect Between Cause and Offering
â–¶ Consumers want Authenticity: Although the majority of Americans (96%) say they can identify two to three causes that are important to them personally, the 2011 MSLGroup Social Purpose Index finds that only 37% of …
Consumers are skeptical of companies supporting causes that don’t align with their business or their brands, proving the importance of authenticity.
Quick Study: Financial Sector Dominates ‘Black List’ Transparency Ranking; E-Mail Delivery Rates Up, Open Rates Are Down
â–¶ In the Black: Corporate Responsibility Magazine announced its annual Black List, the Russell 1000 large-cap companies that tie for the bottom ranking in transparency and corporate citizenship. The list features 58 dimly lit companies, …
Metrics from over 2.8 billion e-mail messages revealed that delivery rates increased in 2010 while open rates decreased for several reasons, including mobile usage.
The financial sector accounted for more than half of the companies that failed to reveal public data points about their corporate citizenship policies.
Phil Blank of Javelin Research provides three tips for getting the most out of your partnerships with research consultants.
Agency profitability has rebounded from a four-year low, according to a StevensGould Pincus’ survey.
Thanks to social media’s impact on customer service and loyalty, most executives recognize that future business success is dependent on having a social media strategy in place.