Management-themed stories—despite low share of voice—are getting a more positive take from the media, showing significant improvement over last year’s more critical tone.
As the economy slowly picks up, major media coverage of the top 100 U.S. corporations (tracked Dec. 2010 – April 2011) is decidedly positive, particularly management-themed stories—despite their low share of voice. Could it be …
How a company’s shareholders perceive its value is largely determined by its reputation, and in certain cases reputations can be worth more than half a company’s value.
After a rapid ascent in popularity in which he captured both the minds and computer screens of the nation, Charlie Sheen has taken a dramatic dive in positive impressions.
Mark Zuckerburg, Charlie Sheen or Donald Trump? Which public figure would provide the biggest kick-start to your brands Facebook page?
Fortune 1000 executives and the general public alike are unconvinced that corporate America is "going green," as insufficient returns and a lack dedicated C-suite positions hamper efforts.
American adults are relying on mobile phones and tablets more than ever to keep up with community happenings, creating real time opportunities for news providers.
Often overshadowed by the deal and the deal-makers involved, mergers and acquisitions communications nonetheless can make or break the success of a marriage between two cultures.
Social media sites are still trumped by more traditional advertising in driving Web site traffic, while search engines like Google and Bing yield the highest flow of traffic.
In the wake of Japan’s nuclear fallout, the U.S. public is split on whether nuclear power plants should be built on American soil, due in large part to environmental benefits and nuclear waste disposal issues.