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Trend and Topical Surveys Drive Optimal Press Coverage

With the explosion of consumer-generated media, opinion research has become one of the pillars of communications strategy. To explore the ins and outs of external surveys as a media relations tool, PR News asked corporate PR heads who often field surveys and an online research firm executive about the benefits, options, challenges and possible pitfalls in conducting meaningful research....

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April 12, 2010


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Trend and Topical Surveys Drive Optimal Press Coverage

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