Quick Study: E-Mail Marketers Miss ROI; Boomers Outdo Gen Y-ers; Marketers Lag Online; Social Media Spending Jumps

â–¶ E-mail Marketers Missing Measurement Opportunities: According to the ERoi study of the trends and use of e-mail analytics, marketers “are taking an extremely careless approach to e-mail marketing” based on the finding that 18% of those surveyed do not track e-mail campaign results. Among the additional findings: