Quick Study: Consumers Want Proof of Green Claims; Sustainability Still Critical Investment; Benefits Boost Bottom Lines

â–¶ Prove It or Lose It: According to a new BBMG Conscious Consumer Report called “Redefining Value in a New Economy,” 77% of surveyed consumers believe they “can make a positive difference by purchasing products from socially or environmentally responsible companies,” but 23% admitted they have “no way of knowing” if a product is green or actually does what it claims to do. To verify green claims, consumers are: