2011 Platinum PR Awards: Blog

Winner: Centers for Disease Control and Prevention – Preparedness 101: Zombie Apocalypse

Are you prepared for a Zombie Apocalypse? It’s the question the CDC posed to shake up its standard personal safety message. In an effort to reach a wide audience —including a young demographic—the organization used social media to spread the wordabout Zombie Apocalypsepreparation. On May 16, 2010, the CDC posted a blog containing valuable information on how to prepare an emergency kit, create an emergency plan and where to find shelter whether seeking safety from a tornado, a flood or, perhaps—zombies.

The blog was then posted on the CDC’s Twitter feed and Facebook page and quickly went viral: 30,000 visitors came to the blog—crashing the site. Plus, the keywords “CDC” and “Zombie Apocalypse” were top trends on Twitter. —RD


Honorable Mentions:

Boeing Commercial Airplanes – “Randy’s Journal”: Covering major company updates, news and reflections on the industry, this blog has generated 6 million page views to date.

Euro RSCG Worldwide – Four Part Brain Series: Euro RSCG Worldwide CEO Marian Salzman shared her personal experience with a brain tumor in a well-received series for The Huffington Post.

Kaiser Permanente – “Dispatches from Haiti“: KP doctors blogged about their the relief efforts following the devastating earthquake in 2010.

Shift Communications – PR Squared: Todd Defren on PR, Social Media and Life: Since 2004, Defren’s blog has given its readers deep insight into PR and social media, attracting more than 7,400 registered readers to date.


Back to the 2011 Platinum PR Awards

September 14, 2011