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In this presidential election year, there can only be one winner. But in the case of the PR News Platinum PR Awards, there will be many winners—more than 40, in fact, in a record number of categories. Why so many? The use of new communications platforms, for one. And two, our Platinum PR judges found this year’s entries to be so excellent that the work demands to be showcased. PR News is proud to honor the top PR pros behind these programs and initiatives. Their efforts will be profiled in our annual Platinum PR Awards Issue, and all finalists will be celebrated at our Platinum PR Awards luncheon at New York’s Grand Hyatt on Sept. 14, 2012. For sponsorship opportunities, please contact Diane Schwartz at [email protected].
Small PR Firm of the Year
• Airfoil Public Relations • Henson Consulting • HORN • InkHouse Media + Marketing • Schnake Turnbo Frank PR • Walker Sands Communications
Midsize PR Firm of the Year
• Cone Communications • Coyne Public Relations • Makovsky + Company • MWW Group • Peppercom • PMKBNC
Large PR Firm of the Year
• Cohn & Wolfe • GolinHarris • Ketchum • Ogilvy Public Relations • Waggener Edstrom Worldwide • Weber Shandwick
Anniversary Campaign
• Axiom Marketing Communications with The Village Company • Henson Consulting • Hill+Knowlton Strategies • The Marcus Group • Qorvis Communications, LLC • San Francisco Symphony
Annual Report
• AICPA • American Red Cross • Baylor Health Care System • Charles Schwab Corp. • Dresser-Rand with Eric Mower + Associates • Entergy Corp. • Golden Gate National Parks Conservancy • NYU Langone Medical Center • The Port Authority of New York & New Jersey • UT Southwestern Medical Center • Weber Shandwick
Blog
• Apriso Corp. • Cone Communications • Edelman • ESPN • Makovsky + Company • Peppercom • Scholastic Inc.
Branding
• Catholic Charities Brooklyn and Queens • Fresenius Kabi/APP Pharmaceuticals • General Motors Corp. with Weber Shandwick • Hanna Lee Communications • Ketchum • McDonald’s Corp. • Pantone • Redbox • RF Binder
Cause-Related Marketing
• Bristol-Myers Squibb • ChappellRoberts • The Clorox Company • Cooney/Waters Group • Esurance • Exponent PR • Hunter Public Relations • MSLGROUP Americas • Porter Novelli Melbourne and Alzheimer's Australia • Samsung Electronics America with Weber Shandwick • Tide with DeVries Public Relations
Community Relations
• Cooper City Utilities • Davies • Hart • Integrate Public Relations • Lockheed Martin IS&GS • Marmillion + Company • Massachusetts Mutual Life Insurance Company • Minnesota Pork with Weber Shandwick • Philips Electronics North America Corp. • InkHouse Media + Marketing and Raytheon Co. • Henry Schein Cares • U.S. Army with Weber Shandwick
Crisis Management
• 2K Sports • Community Partnership of Southern Arizona • Dominion Resources • ESPN • Heineken USA • Jones Public Affairs • Massachusetts Mutual Life Insurance Company • MWW • Ogilvy Public Relations
Employee Communications
• American Airlines with Weber Shandwick • Bacardi Limited • Brigham and Women’s Hospital • Latham & Watkins, LLP • MWW • NextEra Energy Resources • Philips Electronics North America Corp. • Syngenta • WPP Team Dell
Event Marketing
• AICPA • Avocados from Mexico • Grow Marketing • Humana • Ketchum • RF Binder Malaysia External Trade Development Corp. (MATRADE) • MWW • PepsiCo with Weber Shandwick • Qorvis Communications, LLC
External Publication
• The Axis Agency • Davies • Hitachi America Ltd. • Merck Pharmaceuticals • The Mosaic Company • Novartis Consumer Health • U.S. Postal Service • UT Southwestern Medical Center
Facebook Campaign
• American Airlines with Weber Shandwick • Anaheim/Orange County Visitor & Convention Bureau • Integrated MarketingWorks • Disney Consumer Products • Essilor of America with Weber Shandwick • Foundation for Eye Health Awareness with Weber Shandwick • MSLGROUP Americas • RF Binder and Talenti Gelato e Sorbetto • Wisconsin Department of Tourism
Financial/Investor Relations
• CA Technologies • CCG Investor Relations Strategic Communications • IndoPacific Edelman • S2Publicom • SHIFT Communications • Strategic Public Relations Group
Global PR Campaign
• Bacardi Limited • Bayer AG • Financial Times • Hilton Hotels & Resorts • IEEE with Weber Shandwick • Walt Disney Studios Motion Pictures • Weber Shandwick
Green PR
• APRA Porter Novelli • Diageo PLC • MWW • NASCAR • O’Malley Hansen Communications Missouri • Türk Telecom • The Walt Disney Company
Influencer Communications
• APCO Worldwide Washington, D.C. • Doral Bank • GolinHarris • Mom Central Consulting • Edelman Frankfurt • Porter Novelli • RF Binder and the Band-Aid Brand • Rogers & Cowan • SHIFT Communications • WALK PR
Internal Publication
• Bally Technologies • Disney Interactive • Kaiser Permanente • Maryland Dept. of Business & Economic Development • The Mosaic Company • MWW • Pratt Institute • Southwest Airlines
Marketing Communications
• Adobe Systems • AICPA • Baptist Health South Florida • Downy with DeVries PR • Exponent PR • InterContinental Hotels Group • The Reading Hospital and Medical Center • School of Journalism and Mass Communications, Univ. of S.C.
Media Event
• Chandler Chicco Agency • GolinHarris for Nintendo of America • MSLGROUP Americas • National Heart, Lung and Blood Institute • Red Agency • Waggener Edstrom Worldwide Portland • Weber Shandwick • Weight Watchers
Media Relations
• General Motors Corp. with Weber Shandwick • GolinHarris for Nintendo of America • Hill+Knowlton Strategies • Makovsky + Company • McDonald’s Corp. • MWW • National Restaurant Association • NBC Universal • Ogilvy Public Relations • Samsung Telecommunications America • Symantec Corp. and Connect Marketing • The Venetian Resort-Hotel-Casino
Multicultural
• Bristol-Myers Squibb • Cigna • Euro RSCG Worldwide PR with Transitions Optical Inc. • Flowers Communications Group • Hilton Hotels & Resort • National Heart, Lung & Blood Institute • National Kidney Disease Education Program • Porter Novelli • Time Warner Cable
Online Communication
• Ames Scullin O’Haire • Cohn & Wolfe • County of Los Angeles, Chief Executive Office • IEEE with Weber Shandwick • Indianapolis Airport Authority • InkHouse Media + Marketing • Marina Maher Communications • Porter Novelli • rbb Public Relations with AlphaStaff
Online Press Room/Media Center
• AICPA • Bally Technologies • Cisco Systems • Diamond Public Relations • NASCAR • Synaptic Digital • Wiley
Podcast and/or Videocast
• American Chemical Society • Carmichael Lynch Spong with WebmasterRadio.FM • Dixon Schwabl and Greater Rochester Enterprise • National Shooting Sports Foundation • Scholastic Inc. • Strategic Public Relations Group Limited - SouthGobi Resources Ltd
PR on a Shoestring
• American Academy of Ophthalmology • American Red Cross • Disney Consumer Products • Fleishman-Hillard Kansas City • Formula • National Restaurant Association • Ogilvy Public Relations • Osborn Barr • Pantone • Porter Novelli • Qorvis Communications, LLC • Red Agency • Reading Is Fundamental
Press Release
• Bally Technologies • Domino’s Pizza • Howard Johnson International • Southwest Airlines • Reading is Fundamental
Pro Bono
• Georgia Dental Association • Hart • KC Projects, LLC • The Marcus Group • Red Agency • Turkcell Iletisim Hizmetleri A.S. • Turner Broadcasting System
Product Launch
• American Girl, LLC with Weber Shandwick • Coburn Communication • Cone Communications • Impress Labs • Hellerman Baretz Communications • Hill+Knowlton Strategies • Sprint and Stanton Communications • Valvoline • The Venetian Resort-Hotel-Casino
PSA
• American Academy of Ophthalmology • American Beverage Institute • AICPA • Chamberlain Healthcare PR • PR Newswire Association, LLC & Feinstein Kean Healthcare • Rx Mosaic Health • U.S. Department of Veterans Affairs
Public Affairs
• Arizona State University • Entertainment Software Association • FTI Consulting • Hill+Knowlton Strategies • Illinois Tollway • Nyhus Communications • Ogilvy Public Relations Worldwide Taipei • Powell Tate/Weber Shandwick • Rusnano • Stratacomm and UNICA • Waters Corp. and GolinHarris • Weber Shandwick
Re-Branding/Re-Positioning
• ComBlu • Cone Communications • General Motors Corp. with Weber Shandwick • Grow Marketing • Intuit • Newlink Communications • Ogilvy Public Relations • Sara Lee/Jimmy Dean • Siemens Corp. with Weber Shandwick
Research & Measurement
• Allstate Insurance Company • ChappellRoberts • Determinus • PRIME Research • Siemens Corp. with Weber Shandwick
Satellite Media Tours
• American Red Cross • GolinHarris • Macy’s • MilkPEP with Weber Shandwick • RF Binder and McGraw-Hill Education • Rx Mosaic Health
Social Media
• American Academy of Ophthalmology • The Clorox Company • ConAgra Foods • CRT/tanaka • Formula • Fuse, LLC • HORN • Major League Baseball • McDonald’s Corp. • Porter Novelli • Porter Novelli (2 campaigns) • Red Agency
Speeches
• American Osteopathic Association • Cars.com • ChappellRoberts • Office Depot Foundation • Pacific Gas and Electric Company • U.S. Postal Service
Trade Show/Event PR
• Bell Helicopter • Disney Consumer Products • GolinHarris for Nintendo of America • Hill+Knowlton Strategies • International Game Technology • MWW • Toy Industry Association • United Nations Foundation
Twitter Campaign
• American Airlines with Weber Shandwick • Arketi Group • Association of American Railroads • Disney Consumer Products • Hill+Knowlton Strategies and salesforce.com • McDonald’s Corp. • RF Binder and Scharffen Berger Chocolate Maker • San Diego Gas & Electric • Waggener Edstrom Worldwide & tenfour • WCG
Video Programs
• Brookfield Zoo • Counterpart International • Disney Consumer Products • GM Western Region Communications & Weber Shandwick • Hunter Public Relations • Lockheed Martin Corp. • Orange County Transportation Authority • U.S. Department of Veterans Affairs • U.S. Postal Service
Website Marketing
• Accenture • The Ayn Rand Institute • Bell Helicopter • Feinstein Kean Healthcare • Home Front Communications • Moet Hennessy, Hennessy Brand • Ogilvy PR • Waggener Edstrom Worldwide
Word of Mouth/Viral
• Buffalo Wild Wings with Fleishman-Hillard • Dentsu Communications • Downy with DeVries Public Relations • Indianapolis Airport Authority • Marina Maher Communications • Missouri Department of Conservation • Wisconsin Department of Tourism
WOW! Award
• Downy with DeVries Public Relations • GM Western Region Communications & Weber Shandwick • H&R Block • Hill+Knowlton Strategies • Jennie-O Turkey Store • Major League Baseball • The Venetian Resort-Hotel-Casino • OWS with Workhouse