PR Measurement Progresses Out of the Bunker…But Toward Democracy?

Jack Felton, president of the Institute for Public Relations, couches the evolution of PR measurement practices in literary terms: "Cicero used to say that we should write so
clearly that we can not be misunderstood. Robert Wood Stevenson later said yes, we need to be understood, but we also need to write to affect people precisely the way we
intend to affect them."