Pizza-Backed Reading Program Big With Little Ones

Eunice Ellis and Shelley Morehead don't do PR by the book, but the pair have nourished Pizza Hut's Book It! program well enough for it to become the largest reading incentive
program for kids in the world. Since its launch in 1985, some 277 million children have enrolled in the classroom-based program, which encourages kids to love reading and rewards
them with free pizza.