P&G Chews the Fat with Media on Safety of Olean

When Procter & Gamble launched its fat-free cooking oil, Olean, to the national media in February, it used several catchy fat-focused analogies to demonstrate American fat consumption. For example, one print ad featured a train hauling "fat" and a map with copy that read: "As a nation, Americans consume about 774,000 tons of fat in salted snacks every year. That's enough fat to fill railroad cars end-to-end all the way from Baltimore to Philadelphia."