Peer Prestige, Ice Cream and Tenure

In tech circles, where neophytes are about as inconspicuous as pimples on a prom queen, the standard line is, "It's not who you know, but what you know." The 1999 PRESStige Awards, announced last week, gave high-tech PR practitioners a chance to recognize those journalists who've mastered more than buzzwords and really know their stuff when it comes to new media. Sponsored by Press Access, Inc., the PRESStige awards recognize high-tech reporters for their merit and influence in 10 categories. Among this year's winners: