"The level of savvyness that senior executives have to exhibit in talking to the press at this point in time is unprecedented...There are things I would have told a client they
could say to the press four years ago that I would not advise them to say now."
Davia Temin, a former head of GE Capital and now president of Temin & Company, a marketing, public affairs and crisis management firm, quoted in the October 12 edition of
The New York Times in an article on new trends in executive media training.