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Measuring ROI in the Blogosphere: Harnessing an Unregulated Space

October 27, 2008

To say the blogosphere has been growing at a locomotive rate the past few years is to make an excessive understatement. Consider these statistics culled from a March 2008 study conducted by Universal McCann: 77% of all Internet users read blogs; Almost half (45%) of all Internet users have started their own...

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