19960909
NEW VENTURES
September 9, 1996
Firms Start Consulting Units
Biomedical ad/marcom firm Grob & Co. Inc., Cambridge, Mass., formed Grob Consulting, which will work with clients on marketing plans and programs.
Peter Simpson was hired as vice president to head the unit. Most recently, he was director of marketing at Life Technologies Inc. [LTEK], Gaithersburg, Md. (Grob, 617/497-8400)
In the high-tech sector, PR firm Blanc & Otus (B&O), San Francisco, announced that it is offering a new strategic marketing service. Berl Hartman has joined the agency to head the service group. She was vice president of strategic marketing at Sybase Inc. [SYBS].
In addition to its San Francisco headquarters, B&O has an office in Cambridge, Mass. (Blanc & Otus, 415/512-0500)