Nerves of Steel Makes Low Cost Contest Invaluable PR

Hobart Corporation, a commercial food equipment manufacturer, provides its equipment to restaurants and retail locations around the world, not to mention theme parks, stadiums,
cruise lines, the airline industry, government and military facilities, universities, healthcare providers, hotels and bakeries. It's a natural that the company's brand theme for
the last several years has been "everywhereness." Employees were aware of just how ubiquitous their products were, but were challenged to convey that message to clients,
prospects and other stakeholders.