Subscription Content Mom’s Day Marcom Campaign Spikes ATM Action at Post Offices 05/01/2000 By PR News The Case In early 1999, the NYCE Corp., New England's largest provider of online debit transactions (also known as point-of-sale, or POS), hoped to increase use of its service beyond grocery stores and gas stations. To continue reading this article, please log in or become a PR News subscriber. PR News Exclusive Content Subscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This content is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; email@example.com.