Pitching radio programs can be an unheralded yet very effective vehicle for getting your company or client some exposure. In a car culture such as ours -- where most people
are behind the wheel for at least part of the day -- communicating your message and/or brand through radio can't be underestimated. This installment of Media Metrics takes a look
at the most frequently searched national radio programs and national radio program contacts.
Top 10 Most Frequently Searched Radio Programs
| 1) Marketplace | Business & finance focus |
| 2) Connection | Public affairs focus |
| 3) A Touch of Grey | Targeting the senior citizen community |
| 4) Doug Stephan's Good Day | Coverage includes lifestyle, sex, religion and money |
| 5) All Things Considered | Focuses on news, politics, literature, and lifestyle |
| 6) World | Coverage includes science, art, culture, music, and sports |
| 7) HealthNews | Focuses on preven- tative health strategies |
| 8) Dr. Dean Edell Show | Coverage includes health-related topics |
| 9) First Light | Focusing on entertainment and general interest talk |
| 10) Aware Talk Radio | Focused on health and personal well-being. |
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Top 10 Most Frequently Searched Radio Program Contacts
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| 1) Fred Fishkin | Technology Reporter/ Producer; Bloomberg Bootcamp |
| 2) Chuck Fishman | Producer, Wall Street Journal This Morning |
| 3) Kim Komando | Host, Kim Komando Computer Show |
| 4) Carol Klinger | Associate Editor, All Things Considered |
| 5) David Ross | Host/Producer, Chip Talk |
| 6) Cheryl Glaser | Business Editor, Marketplace |
| 7) Dave Graveline | Host/Executive Producer, Into Tomorrow with Dave Graveline |
| 8) Cheryl Devall | Features Editor, Marketplace |
| 9) Jeff Bellinger | Senior News Editor, Morning Dow Jones |
| 10) Mark Navin | Money Report Senior Producer, Here & Now |
| Source: MediaMap | |