Media Metrics

While they have been around for many years, Weblogs -- or blogs -- are starting to gain significant traction among Web users, as the Google search engine integrates blogger and
blogging tools into its new 2.0 toolbar. On the research firm side, it helps to include industry-specific analyst firms into your outreach efforts in addition to the big players
such as Forrester. (For a list of top tech analysts and their companies, see PR NEWS, March 24, 2003). To get the lowdown on who's up in these areas we asked MediaMap, which
recently expanded its coverage in both these areas, to share the most frequently searched consumer research firms and blogs.