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Mainstream to Tweetstream: The Future of Integrated Measurement

Digital communications' impact on meeting business objectives is more indisputable than ever, but that doesn't mean executives have abandoned traditional media measures-quite the opposite. A recent survey of PR News and BurrellesLuce measuring goals in integrated marketing programs yielded interesting results....

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November 2, 2009


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Mainstream to Tweetstream: The Future of Integrated Measurement

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