IR and PR Execs Team up to Create ‘iPressroom’…

It's yet another indication that in PR it helps to be a bit of a nerd. The iPressroom software tool, which launched earlier this month, gives PR pros a way to automate the
administrative tasks associated with ongoing PR and marketing programs. The program was designed by Eric Schwartzman, who has been managing PR for media, technology and
entertainment companies for more than a decade on the agency side (The Academy Awards, The Grammy Awards), along with the help of Chris Bechtel, who has managed and executed
strategic programs on the client side, and Joshua Taurek, former chief technology officer at Yahoo! Music. Contact: Hillary Smoot, Schwartzman & Associates, 310. 789.2460.