Score one for analog? Sure, social media is all the rage right now among companies of all stripes. But print media was cited as the second most trusted media source, according to a recent study conducted by PR News and Cision, right behind traditional media venues online.
The State of Social Media for PR Pros produced nearly 300 responses. It focused on which social channels hold the most appeal among brands and organizations; how social platforms stack up against other media when it comes to trust and which metrics are deployed to track social media success.
Cision put together this cool infographic touting the survey. Some of the results might be expected, while others may surprise you.
For coverage of the study in PR News, please click here.
Follow Matthew Schwartz on Twitter: @mpsjourno1