Improving Image of PR Profession Starts at Home

In HBO's wildly successful "Sex and the City," actress Kim Cattrall played Samantha Jones, a "successful PR exec who knows what she wants," at least as described by
HBO's Web site. But for many real-world PR execs, even the character's startlingly loose morals raised fewer questions than the precise nature of Samantha Jones' job - one that
did not resemble the roles of 95% of PR professionals. She was basically a boozy party planner and celebrity shill.