Healthy Convention Coverage

With healthcare issues dominating much of the headlines generated by the presidential nominating conventions, the Blue Cross and Blue Shield Association took politically
correct steps to position itself as a credible one-stop shop for online health information. As co-sponsor of the heavily trafficked media lounges at both the convention sites, the
managed care organization launched a health issues Web site (http://bcbshealthissues.com) a week before the Republican convention last month. The other sponsor is BellSouth, which
has been the primary convention media hospitality host since 1988.