Health is Wealth, At Least When it Comes to Getting Your PSAs Aired…

Looking to give your PSAs a shot in the arm --- and a better shot at making air? Try and get health-related PSAs into your PR mix. They're more likely to be aired by TV and
radio producers than any other topic, according to a recent survey conducted this summer by the News Broadcast Network. The survey, which took the pulse of thousands of radio and
television personnel, said that children's issues, charitable organizations and community/educational topics were popular runners up to health-related PSAs. News Broadcast
distributed the PSA survey to 1,200 radio stations (62 responses), and 780 TV stations (31 responses). Here's some nuggets from the study: