GLOBALIZATION DOESN’T MEAN ACQUISITION

How do you turn a spin-off of a DC-based law firm into a $32 million public affairs and strategic communications agency with offices throughout the U.S., Canada, Europe, Asia, and other key points on the globe? PR NEWS wanted to find out. So we visited Margery Kraus, founder, president and CEO of APCO Associates Inc., which recently changed its name to APCO Worldwide.