While Patch is probably the most well-known hyperlocal media platform, there are others, including DNAInfo, which serves the borough of Manhattan with 16 reporters. Nicole Bode, senior editor at DNAInfo, says hyperlocal “opens the door” between PR pros and reporters, because reporters aren’t hamstrung by topical beats, only geographic ones. Here are Bode’s tips for pitching to hyperlocal journalists:
• Consider turnaround time. Online news quickly metabolizes. Give direct phone numbers for contacts and package stories to move quickly.
• Understand hyperlocal. A book reading may be held in a store or library in Tribeca, but if the book, or author, has nothing to do with Tribeca, it won’t be worth a story. “Find one solid anchor that places your story in the neighborhood,” says Bode.
• Visuals are welcome. Providing art can make the difference in a story running, or not.
• Keep current. Check the hyperlocal sites often, because there is staff turnover and you need to keep your contacts up to date.
• Old rules apply. Remember deadlines and treat the reporters with respect.
PR News Subscribers can read more about pitching hyperlocal news platforms in: "Despite Shaky Business Model, Hyperlocal News Opps Abound."
From one of the most-read “hyperlocal” sites in the country, our tips: Forget phone numbers. We need your e-mail address and we need you to be instantly reachable. Also, no more FOR IMMEDIATE RELEASE. If it’s not, don’t send it to us. Do NOT put news releases in attachments. We don’t have time to open them. Include usable photos and video – NOT overly produced pr fluff, real stuff that we can credit to someone. Remember a lot of actual JOURNALISTS are in this space and don’t call us “bloggers” or assume we’re interested in lifestyle garbage. Thank you!