The marketing communications giant earlier this month rolled out
Euro RSCG 4D: the agency's new global marketing services and
digital brand. Based in New York, the division will integrate all
the agency's global marketing services into four strategic areas:
Direct (CRM, DRTV, direct marketing), Digital (interactive), Drive
(promotion, event, retail, channel, design, merchandising and brand
experience) and Data (modeling and analysis). Euro RSCG 4D will
have more than 700 clients, including Diageo, Intel and
Peugeot.
Euro RSCG Worldwide Branches Out
