Email Campaign Has No Budget, But Definitely the Write Stuff

How often do you send out a news release and actually receive thank you notes from editors in return? That's exactly what happened when the University of Dayton issued a
targeted email campaign to generate online buzz for the fifth annual Erma Bombeck Writing Competition. What's more, digital outreach doubled the number of contest entries, raking
in 698 essays in 2000, vs. only 350 in 1999.