PR News saluted the winners and honorable mentions of the 2011 Digital PR Awards at a luncheon event on October 4, 2011, at the Grand Hyatt in New York City. More than 200 communications leaders attended this prestigious event which celebrated creativity, technical savvy and storytelling skills in digital communications.

It's a cliche to say that all the finalists are winners, but in the case of the 2011 Digital PR Awards, all the campaigns and teams that were honored on Oct. 4 and in our special issue capture the inspiring combination of public relations at its finest and the expanding power and reach of digital platforms.

Congratulations to all of the winners and honorable mentions!

Download the Digital PR Awards Issue

Blog (Organization)

Baylor Health Care System - Sammons Says: Viewpoints on cancer prevention, treatment and research

Honorable Mentions:

• Euro RSCG Worldwide PR - The Sisterhood
• Shift Communications - PR-Squared - Todd Defren on PR, Social Media and Life
• USANA Health Sciences - What's Up, USANA?

Blog (People)

Marian Salzman - Euro RSCG Worldwide PR

Honorable Mentions:

• Todd Defren - PR-Squared, Shift Communications
• Jim Joseph - Lippe Taylor & ShopPR

Cause Marketing/CSR

AT&T - AT&T's "The Last Text" Documentary to Curb Texting While Driving

Honorable Mentions:

• Cohn & Wolfe New York - American Girl Inspires Girls to Shine with Online Charitably Driven Product Launch
• Edelman & Best Buy - Sustainability Report Goes Interactive

Contest/Game

MWW Group - Nikon Film Festival Social Campaign Championing D-SLR Video

Honorable Mentions:

• Siemens Industry Inc. - Plantville, a Siemens Initiative
• Weber Shandwick New York - Suave Smart Splurge Contest 

Crisis Management

NEI and Burson-Marsteller - Digital Crisis Management for U.S. Nuclear Industry during Japan Crisis

Honorable Mention:

• American Airlines and Weber Shandwick - Bomb Threat Response: American Airlines Tweets with Passengers Aboard Flight AA24

Digital Marketing Campaign – $100K and Under

Conover Tuttle Pace - "Zenyatta's Quest for Perfection": Breeders' Cup World Championships

Honorable Mentions:

• Inner Circle Labs - Zite Gets Personal
• Orange County Transportation Authority - Angels Express Digital Marketing
• Siemens Industry Inc. - Plantville, a Siemens Initiative

Digital Marketing Campaign - $100K – $300K

General Mills Inc.- Honey Nut Cheerios "America's Favorite Cereal"

Honorable Mentions:

• Consumer Electronics Association - CEA's Innovation Movement: Declaration of Innovation
• Kimberley Clark/Ogilvy & Mather Hong Kong - Huggies Babies-On-The-Go
• MWW Group - 2010 Celebrity Bowling Hall of Fame Campaign (BPAA)

Digital Marketing Campaign – $500K+

MWW Group – Nikon Film Festival Social Campaign Championing D-SLR Video

Honorable Mentions:

• GolinHarris – Magnum Ice Cream U.S. Launch
• GolinHarris and MetroPCS – Snoop Dogggg Launches the MetroPCS 4G LTE Samsung Galaxy Indulge
• Pappas Group – .CO Internet S.A.S. Launch
• U.S. Army with Weber Shandwick – Sharing the Army Strong Story

Digital PR Campaign – 100K and Under

The Axis Agency - #ChevyCrawls Take South Florida by Storm

  Honorable Mentions:

• Dixon Schwabl and The Heritage Classic Foundation - Get Your Plaid On!
• Jones Lang LaSalle - Jones Lang LaSalle the Year of the Corporate Real Estate Executive
• Visit Newport Beach Inc. - "Escape Car-Mageddon!"

Digital PR Team of the Year/Agency

MWW Group's Dialogue Digital Team

Digital PR Team of the Year/Corporate

Discovery Communications Social Media Team

Email Newsletter/s

The American Institute of Certified Public Accountants - Feed the Pig Weekly Savings Tip

Honorable Mentions:

• The American Institute of Certified Public Accountants - CPA Letter Daily
• Cold Spring Harbor Laboratory - Cold Spring Harbor Laboratory's Monthly NetLetter

Employee Communications Online

AT&T - AT&T's tSpace Badge Recognition Program

Honorable Mention:

• The American Institute of Certified Public Accountants - Team Network News

Facebook Communications

American Heart Association | American Stroke Association - Ideal Health

Honorable Mentions:

• American Airlines and Weber Shandwick - Mystery Miles: More Than 230,000 Take Flight on Facebook With The AAdvantage Program
• RF Binder Partners Inc. - Talenti Gelato e Sorbetto Facebook Campaign
• Weber Shandwick & MilkPEP - Modern Family got milk? Ad Launch

Influencer Communications

Intel & Ogilvy Public Relations Worldwide - Intel Advisors

Honorable Mentions:

• Cohn & Wolfe New York - American Girl Inspires Girls to Shine with Online Charitably Driven Product Launch
• Euro RSCG Worldwide PR - Sears Blue Blogger Crew - Consumer Electronics
• Mom Central Consulting - Infantino Test-Drive Campaign

Intranet

CareFirst BlueCross BlueShield - Your Voice. Your Story. InsideCareFirst.com

Honorable Mention:

• AT&T - AT&T Sustainability "Do One Thing" Employee Engagement Intranet Site

Listening Campaign

Dell Inc. - The Dell Listening & Command Center

Honorable Mentions:

• NEI and Burson-Marsteller - Digital Crisis Management for U.S. Nuclear Industry during Japan Crisis
• Porter Novelli - Gillette Social Media Analysis and Optimization

Media Relations Campaign

Hilton Hotels & Resorts - Global Launch of eforea: spa at Hilton

Honorable Mentions:

• MWW Group - 2010 Celebrity Bowling Hall of Fame Campaign (BPAA)
• Weber Shandwick Cologne - Telekom Twitter-Reporter

Microsite/Custom Site

Raytheon Company - Raytheon Optimizes 2011 Paris Air Show Microsite For Success

Honorable Mentions:

• ASCD - ASCD Conference Planning Toolkit
• Idaho National Laboratory - Video Gallery and Fact Sheets Archive

Mobile App

Peppercom - Honeywell UOP Takes Paris Air Show to New Heights

Honorable Mentions:

• GCI Health/Johnson & Johnson - The Johnson & Johnson Campaign for Nursing's Future: Happy Nurse™ Game Mobile App
• Jones Lang LaSalle - Jones Lang LaSalle Commercial Real Estate iPhone App
• Waggener Edstrom Worldwide Inc. - Hot Spots: We Dig It!

Most Engaged Brand

MWW Group - Jimmy Dean and Hillshire Farm Cook Up Social Media Results at BlogHer

Honorable Mention:

• Weber Shandwick – Ragú Mom's the Word on Dinner

New Digital Service/Product

Ventana Public Relations - Queplix New Media Campaign

Honorable Mentions:

• GolinHarris - The Bridge: Holistic Engagement Studios
• VOX Global - Activism Central

New Site

American Automobile Association (AAA) - Keys2Drive - Teen Driver Safety

Honorable Mentions:

• Adfero Group - 4K for Cancer
• Baylor Health Care System - Sammons Says: Viewpoints on cancer prevention, treatment and research 
• Impress Labs - SAFC Live

Online Community

Kimberley Clark/Ogilvy & Mather Hong Kong - Huggies Babies-On-The-Go

Honorable Mentions:

• Edelman - Shape What's to Come by Levi's
• Fahlgren Mortine - Ansell's Online Safety Community Grows 28%

Online Newsroom

Baylor Health Care System - Baylor Health Care System Online Newsroom

Honorable Mentions:

• Cisco Systems Inc. -  "The Network": Cisco's Technology News Site
• Fahlgren Mortine with Crown Equipment - Social Media Newsroom
• Intel & Ogilvy Public Relations Worldwide - Intel Reinvents Its Online Newsroom

PR Firm of the Year: Digital

Waggener Edstrom Worldwide Inc.

Honorable Mentions:

• Edelman
• MWW Group
• Ogilvy Public Relations Worldwide
• Ventana Public Relations
• Weber Shandwick

Public Affairs Campaign

NEI and Burson-Marsteller - Digital Crisis Management for U.S. Nuclear Industry during Japan Crisis

Honorable Mention:

• Euro RSCG Worldwide PR - Campaign Money Watch "They Win U Lose"

Redesign/Relaunch of Site

Cohn & Wolfe - No Ordinary Agency. No Ordinary Website

Honorable Mentions:

• APCO Worldwide - Mars Healthy Living Online Campaign
• First Degree & Astute Technologies - KeepAmericaFishing
• Idaho National Laboratory - Video Gallery and Fact Sheets Archive
• Turk Telekom - Communication (ileTTiim) for us!

Social Networking Campaign

Discovery Communications - An Idiot Abroad Social Media Campaign

Honorable Mentions:

• The American Institute of Certified Public Accountants - AICPA Financial Literacy Initiatives
• Kimberley Clark/Ogilvy & Mather Hong Kong - Huggies Babies-On-The-Go
• MWW Group - Nikon Film Festival Social Campaign Championing DSLR Video

Twitter Communications

Edelman - 2012 Volkswagen Beetle Reveal

Honorable Mentions:

• American Airlines and Weber Shandwick - 30 Deals in 30 Days: American Airlines' AAdvantage Program Celebrates 30 Years With a Tweet
• General Mills Inc. - MultiGrain Cheerios Wins Big on Twitter
• NEI and Burson-Marsteller - Crisis Management for U.S. Nuclear Industry During Japan Crisis
• PAN Communications - RedPlum Goes #ChicCheap with Holiday Gift Guide

Use of Facebook

Discovery Communications - TLC's Cake Boss Peppercom and Whirlpool - Maytag Facebook: It's Good to be "Liked"

Honorable Mentions:

• Fahlgren Mortine - Donate Life Ohio
• GCI Health/Johnson & Johnson – The Nursing Notes by Johnson & Johnson Facebook Page
• USANA Health Sciences - USANA Health Sciences Facebook

Video

Kronos Incorporated - Celebrating Working Women: International Women's Day 2011

Honorable Mentions:

• Baylor Health Care System - DRV NOW, TXT L8TR
• CRT/tanaka and Network Solutions - Go Granny: How Network Solutions Stole the Super Bowl
• Visit Newport Beach Inc. - "Escape Car-Mageddon" Ride the Waves Instead of the Breaks
• Weber Shandwick Detroit - Track to Street: Corvette Racing Series, 2010

WOW Campaign

MWW Group - Nikon Film Festival Social Campaign Championing D-SLR Video

Honorable Mentions:

• American Airlines and Weber Shandwick - Mystery Miles: More Than 230,000 Take Flight on Facebook With the AAdvantage Program
• Mullen - Century 21 Real Estate LLC Buys Virtual Real Estate
• RF Binder Partners Inc. - Talenti Gelato e Sorbetto Facebook Campaign