Seven Things You Will Learn In This Week's Issue Of PR News
1. In 15 years, the number of sustainability reports his risen from 26 in 1992 to 2,346 in 2006.
2. When issuing an external report, don't only include positive information; admitting there is room for improvement builds trust and credibility.
3. People make up their minds before defining the facts.
4. 42% of surveyed execs indicated dissatisfaction with marketing ROI definitions.
5. There are media relations lessons to be learned from celebrities' public crises.
6. When multiple agencies are required for an initative, they must complement one another in terms of strengths.
7. There are 5 integration pitfalls that, if not avoided, could kill a relationship.