Seven Things You Will Learn In This Week's Issue Of PR News
1. According to recent survey results, the interests of corporate boards are too closely aligned with those of management.
2. When planning a lobbying effort, alert the authorities first.
3. Survey results show that 90% of major corporations will be doing online research in 2007.
4. In a crisis situation, train spokespeople on how to say "no comment" without actually saying it.
5. The three components of a good soundbite are a headline, facts and an analogy.
6. Regression analysis of survey results helps determine what factors led to a particular outcome.
7. According to one study, there are 23 key metrics for staffing operations.