Seven Things You Will Learn In This Week's Issue Of PR News
1. When considering sample measurement methods, focus groups are traditional, while cluster factor analysis is cutting edge.
2. To maximize ROI on your Super Bowl buy, think integration, celebrity appeal and digital elements.
3. When managing negative messages, be available, not invisible.
4. 84% of survey respondents will be including online video in their 2008 communications plans.
5. Nearly 6% will include Second Life in their 2008 communications plans.
6. 37% of surveyed customers were recently prompted to purchase by brand advocacy.
7. Controversy can be good for your cause, as long as you manage it with transparency and credibility.