Seven Things You Will Learn In This Week's Issue Of PR News
1. 66% of executives polled have undertaken fewer than four high-profile initiatives to improve their marketing and sales capabilities over the course of the last five years.
2. CSR reporting is no different than financial reporting.
3. 100% of surveyed CEOs believe corporate philanthropy is important in creating long-term shareholder value.
4. When reviving a latent brand, don't just put the identical product back on the market; reinvent it.
5. When possible, tie a PR campaign to a national trend story to help it gain traction with media.
6. Toyota is the only car company in the top tier of reputation leaders.
7. Forming an internal committee to shape CSR strategies also enhances investor perception.