Seven Things You Will Learn In This Week's Issue Of PR News
1. The best ideas are based on four principles: utility, juxtaposition, humor and image.
2. Your favorite color could be connected to your chosen career path.
3. Research can give any communications initiative a hook that piques media interest.
4. 46% of survey respondents report being addicted to e-mail.
5. Given the current economic downturn, more than 50% of survey respondents say they are willing to sacrifice a brand they know and love for a cheaper alternative.
6. Contrary to popular belief, viral campaigns often require a substantial financial investment.
7. Online annual reports should be updated with new content and information throughout the year.