Crisis Communications: That was then, this is now

Crisis management guru Jonathan Bernstein, who is celebrating
his tenth anniversary in business this month, has watched crisis
communications move from the aisle of corporate America to center
stage. Bernstein, a frequent commentator on crisis issues, who has
appeared on CBS, ESPN, Fox News and quoted in The Wall Street
Journal and USA Today, among other media outlets, says a growing
number of corporations are starting to ramp up their crisis
communications efforts. For a look at how crisis has evolved the
last several years PR NEWS asked Bernstein to stack up the top five
crises in 1999 compared with the same list for 2004: