Agencies with the strongest Internet practices topped this year's ranking by
the Council of Public Relations Firms, says Sarah Drennan, VP of operations for
the Council. Domestically, Fleishman-Hillard takes the lead, outpacing last year's
chart-topper, Burson-Marsteller, by more than $16 million. Internationally, Burson-
Marsteller remains no. 1 for the second consecutive year. Percentage-wise, Publicis
Dialog had the biggest jump in revenue for firms in the top 25 with a 106% increase
both here and abroad.
|
Council of Public Relations Firms
2000 Industry Ranking Worldwide Income |
||||
|
#
|
Firm Name
|
1999 Rev.
Worldwide |
1998 Rev.
Worldwide |
%
Increase |
|
1
|
Burson-Marsteller |
274,631,000
|
258,417,000
|
6.3%
|
|
2
|
Hill & Knowlton, Inc. |
243,300,000
|
206,000,000
|
18.1%
|
|
3
|
Shandwick Int'l. |
240,203,000
|
170,291,945
|
41.1%
|
|
4
|
Porter Novelli |
214,895,000
|
183,049,634
|
17.4%
|
|
5
|
Fleishman-Hillard, Inc. |
213,445,000
|
160,692,000
|
32.8%
|
|
6
|
Edelman PR |
186,036,804
|
161,349,835
|
15.3%
|
|
7
|
Ketchum Inc. |
149,769,000
|
125,248,000
|
19.6%
|
|
8
|
BSMG Worldwide |
145,328,000
|
130,721,000
|
11.2%
|
|
9
|
Havas Euro RSCG PR |
126,802,000
|
66,983,000
|
89.3%
|
|
10
|
Ogilvy PR |
125,004,700
|
78,723,000
|
58.8%
|
|
11
|
Incepta Group |
123,761,053
|
99,045,000
|
25.0%
|
|
12
|
GCI Group /APCO Assoc. |
112,731,019
|
79,667,960
|
41.5%
|
|
13
|
Manning Selvage & Lee |
95,404,720
|
76,037,050
|
25.5%
|
|
14
|
Weber Public Relations |
80,671,050
|
67,667,130
|
19.2%
|
|
15
|
Brodeur Worldwide |
70,100,000
|
-
|
-
|
|
16
|
Golin/Harris Int'l. |
59,479,000
|
52,973,267
|
12.3%
|
|
17
|
Ruder Finn |
59,400,000
|
51,199,000
|
16.0%
|
|
18
|
Waggener Edstrom |
50,550,000
|
40,900,000
|
23.6%
|
|
19
|
Rowland Worldwide |
49,735,000
|
32,411,000
|
53.5%
|
|
20
|
GPC International |
47,686,755
|
-
|
-
|
|
21
|
Cohn & Wolfe |
47,287,000
|
40,512,261
|
16.7%
|
|
22
|
Text 100 |
36,816,868
|
-
|
-
|
|
23
|
The MWW Group |
27,317,440
|
17,220,267
|
58.6%
|
|
24
|
Morgen-Walke Assoc. |
26,242,884
|
23,258,300
|
12.8%
|
|
25
|
Publicis Dialog |
23,505,716
|
11,403,700
|
106.1% |
|
Council of Public Relations Firms
2000 Industry Ranking U.S. Income |
||||
|
# |
Firm Name
|
1999 US
Revenue |
1998 US
Revenue |
%
Increase |
|
1
|
Fleishman-Hillard, Inc. |
181,152,000
|
136,272,000
|
32.9%
|
|
2
|
Burson-Marsteller |
164,850,000
|
141,996,000
|
16.1%
|
|
3
|
Shandwick Int'l. |
153,429,000
|
91,485,000
|
67.7%
|
|
4
|
Hill & Knowlton, Inc. |
138,140,000
|
113,000,000
|
22.2%
|
|
5
|
Edelman PR Worldwide |
128,174,736
|
105,377,523
|
21.6%
|
|
6
|
Ketchum Inc. |
123,630,000
|
101,485,000
|
21.8%
|
|
7
|
BSMG Worldwide |
122,062,000
|
109,537,000
|
11.4%
|
|
8
|
Porter Novelli |
106,606,000
|
85,235,570
|
25.1%
|
|
9
|
Ogilvy PR Worldwide |
92,220,200
|
54,458,001
|
69.3%
|
|
10
|
GCI Group/APCO Assoc. |
65,511,850
|
44,539,245
|
47.1%
|
|
11
|
Manning Selvage & Lee |
62,628,000
|
50,173,300
|
24.8%
|
|
12
|
Weber PR Worldwide |
55,985,481
|
41,959,398
|
33.4%
|
|
13
|
Golin/Harris Int'l. |
55,100,000
|
48,612,159
|
13.3%
|
|
14
|
Ruder Finn |
53,408,000
|
45,601,000
|
17.1%
|
|
15
|
Waggener Edstrom |
49,372,000
|
40,900,000
|
20.7%
|
|
16
|
Brodeur Worldwide |
42,400,000
|
-
|
-
|
|
17
|
Cohn & Wolfe |
30,230,000
|
25,981,976
|
16.3%
|
|
18
|
The MWW Group |
27,317,440
|
17,220,267
|
58.6%
|
|
19
|
Morgen-Walke Assoc. |
25,895,289
|
23,143,604
|
11.9%
|
|
20
|
Rowland Worldwide, Inc. |
25,664,000
|
16,137,000
|
59.0%
|
|
21
|
Incepta Group PLC |
23,509,066
|
23,514,000
|
0.0%
|
|
22
|
Publicis Dialog |
23,505,716
|
11,403,700
|
106.1%
|
|
23
|
Cunningham Comm., Inc. |
23,379,560
|
20,437,000
|
14.4%
|
|
24
|
Schwartz Comm., Inc. |
21,043,233
|
15,019,646
|
40.1%
|
|
25
|
GlobalComm Group |
20,775,481
|
15,907,145
|
30.6%
|